Legend says the greatest con man ever done lived was Joseph Weil, aka The Yellow Kid.
Starting at age 14 and up to his death at age 100, The Yellow Kid conned thousands of people and stole millions of dollars.
Fine, so did lots of other con men.
But even among con men, who are known for their understanding of human nature, the Yellow Kid was unique.
For example, The Yellow Kid spent very little of his 100 years in jail. That’s because he could buy a jury like he was buying a Snickers bar.
Most of the time, the Yellow Kid would bribe a juror outside the courtroom — at dinner, during lunch, in the bathroom.
But the Kid could even buy the jury right in the courtroom, during the trial, right under the judge’s nose.
How?
From the mouth of one of the Kid’s colleagues:
“The Kid would pick out a soft guy in the jury and smile at him. If he smiled back, he’d be the guy. Then Yellow would wink at the juror and pass some money to another grifter so that the juror could see it. Then he’d wink again, and if the juror winked or nodded, the fix would be in.”
I’m not a grifter or a con man.
I’m also nowhere near as quick on my feet The Yellow Kid was.
But I have used the same strategy he used.
I’ve used it safely, legally, and you might even say ethically.
I’ve used the Yellow Kid’s technique in my emails, to figure out which offers to create and promote.
A smile… rubbing some money together in my hand… a wink.
The fix would be in — an offer that’s almost guaranteed to succeed.
If you want to know the details of what I done, I’ll talk about it on Thursday during Daily Email Fastlane.
This is a workshop all about sending daily emails for your personal brand.
Daily Email Fastlane is built around the common elements I’ve seen in three very successful daily emailers I’ve coached. Plus, I’ll also include some of the best advice I gave them, the above courtroom “smile and wink” technique being one of them.
If you wanna sign up for Daily Email Fastlane, the deadline is this Wednesday at 8:31pm CET, less than 48 hours from. To get in before the deadline: