See if you can spot the one green “5” in the picture below:
Wasn’t hard, was it?
But if I asked you how many 5’s there are in the above picture, that wouldn’t be as easy. In fact it might be a pain in the ass, and you might give up rather than count.
Counting doesn’t come natural to us. Our eyes and brain have to work at it.
Not so with contrast.
We’re kind of like that T-Rex in the original Jurassic Park. “Don’t move… it can’t see us if we don’t move.” In other words, create enough contrast, and your prospect immediately sees the message you want him to see.
Of course, marketers have long known about this. And they have long used it to make more sales. As Rich Schefren likes to say, different is better than better.
Anyways, that was my little intro to try to sell you on watching the video below. It’s a recording of a presentation Stefan Georgi gave a few weeks ago. And it’s all about split tests he always recommends performing in ecommerce funnels.
I’ve done a lot of work on the direct response side of ecommerce. And I knew some of Stefan’s split tests. But most were new to me.
And while it’s not guaranteed that any of these split tests will win for any specific funnel, all of them sound reasonable. Because all of them are based on fundamentals.
Stuff like contrast… or reason why… or guiding your prospect’s attention… or cutting down his confusion.
So if you’d like to see all of Stefan’s split tests, along with his breakneck explanations for what exactly to test and why, you can find it at the YouTube video below.
But be careful. Because the first two-thirds of Stefan’s presentation are all about these split tests. But then Stefan shifts gear.
And he gives a soft pitch for the Copy Accelerator live event that’s happening in Scottsdale at the end of this month.
I say be careful because you can get sucked into Stefan’s pitch. For example, it happened to me.
After watching Stefan’s presentation yesterday and hearing his pitch, I found myself excited abuot going to the Copy Accelerator event. Even though I’d have to fly halfway around the world to do it (what a contrast and a pain)… and even though I’d have to laboriously count out a bunch of simoleons for plane tickets, hotel rooms, and for the event admission itself.
We will see how that ends up.
In the meantime, if you’re already planning on going to Stefan’s event, let me know. So far, I’ve only met 2 people in real life who read my email newsletter. I’d like to maybe bring that up to 3, and meeting you there might sway me to go.
(Whaat? You’re not signed up to my email newsletter? You can fix that here.)
And if you’re not going to Copy Accelerator (yet), or if you just want to see Stefan’s ecommerce optimizations, here’s the money-making video: