For much of this month I’ve been promoting Travis Speegle’s MyPEEPS course as an affiliate. My promo finished two days ago in a flurry of emails that left me in a kind of mental blackout.
As a result, yesterday I ended up writing an email that made zero reference to the promo.
Today though, I sat down and made a list of 10 takeaways for myself from this promo. I want to share three that might be of interest to you:
#1. Who bought?
I sat down and looked at the people who ended up taking me up on this offer. Most of them fell into one of the following categories:
– People who sell others info about how they sell others info (no hate, I count myself among this group)
– Copywriters with niche lists outside copywriting
– Service providers looking for a fountain of steady clients
– People with existing businesses who are getting leads in some other way but want more/steadier/easier
– Service providers looking to package up knowledge into an offer that they can sell to a list
I’m sharing this list because it might be interesting if what you do is similar to what I do.
Or maybe this list can simply remind you that it’s a good idea to sit down and look over people who are buying from you, and see what they have in common.
It’s eye-opening, and it can help with your positioning, your offers, and your lead gen.
#2. Ac-cent-tchu-ate the negative and forget about the positive
It’s a well-worn fact that human brains love to focus on the negative and largely ignore the positive. That’s why typical copywriting advice is to dig in on the pain.
But copy advice is not what I have in mind here.
Instead, I want to show you how this “ac-cent-tchu-ate the negative” stuff applies to me as well.
At one point last week, I sent out an email asking people their objections to buying.
Fine. I got some useful info in response to that email, and it probably helped me drive in a few more sales.
But at the same time, I forgot to do something much much more important.
And that’s to follow up with people who were buying, and ask them, why? What really did it? What was the main thing that got them?
Because it’s much better to focus on the white hot core of the star of desire… than to collect motes of interest, far away, in cold outer space.
#3. Improvisation is inadequate
Yes, it’s a good idea to test out new approaches to things. But testing needs to be done against a core of what’s known and proven. Otherwise, odds are good you descend into chaos. Free jazz… and frankly I hate free jazz.
More specifically, it’s smart to follow a proven format for your promo structure, your offer, your bonuses.
This also applies to copy angles — before, during, and after the promo.
In fact, that’s why I’m writing this post-promo email, highlighting lessons learned, even now, two days after the promo ended.
Because I’ve noticed repeatedly that this is the type of email I always make time for, following email promos by other people with online businesses.
I imagine it’s interesting and valuable for my audience also. Not just because I share takeaways from personal experience… but because this kind of email wraps up an intense period of promotion, and puts a kind of cap on it.
So there you go. Three takeaways from almost two weeks of emailing.
If you took me up on my MyPEEPS offers — well, you’re inside Skool already, and I’m there to help you.
If you didn’t take me up on MyPEEPS and the bonus I was offering, then maybe you found this email insightful in some way.
And in case you were not interested in the core promise of list growth… maybe you’d be interested in conversion? In making sales to your list? In a simple mechanism to take leads from inside your email software, and turn them into buyers inside your cart software?
That’s what my Simple Money emails course is about. For more info on that:
https://bejakovic.com/sme/