Back in April, I sent an email to announce the last day ever to buy Copy Riddles.
One of the people who replied to that email was Daniel “I just got an entire city boycotted” Throssell. Daniel wrote me to say:
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This is gutsy, I imagine it’s a cash cow for you!
You know, I have been meaning to ask you for a while if I could promote this one as an affiliate. I have always found it an excellent idea for a course.
But this might be a great opportunity now:
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Daniel went on to propose a plan. I’d leave Copy Riddles open for one final promo, to his list only. It was clear we’d both make a lot of money this way.
We went back and forth for a while. But ultimately, I said thanks, but no. It would be a cash grab, and people would feel it.
Daniel and I agreed to leave it at that.
But now, I’ve decided to bring back Copy Riddles.
Yes, like Daniel says, Copy Riddles was previously a steady money-maker for me. And yes, I’ve now increased the price dramatically from what I last sold it for.
But like I wrote a couple days ago, I’m bringing back Copy Riddles for reasons other than a cash grab.
I’m proud of this course. It’s felt bad seeing it collect dust on the shelf.
Plus, I got a dozen or more unsolicited messages about how great a product it is, and some about how not making it available is a crime against people who want to get copywriting skills.
I even tried to sell it off wholesale to a new forever home, but that didn’t work out.
So I’ve brought Copy Riddles back.
And since Daniel asked to promote it earlier, I thought would be only fair to write him now to see whether he’s still interested. He said yes, under one condition:
That I offer a special price, only for people on his list.
We agreed on a $200 discount from the new Copy Riddles price.
At the same time, I want to give a fair chance to anyone from my own list to get that same discount, since I won’t be offering it again in the future.
So I’m telling you right now:
If you want to get Copy Riddles, and you want to get it for $200 off what it now sells for, then get on Daniel’s list today. Because his email about Copy Riddles, along with the special discount code, will go out tomorrow.
So that’s 200 good reasons right there to get on Daniel’s list today. And if you need one more:
As I’ve written before, Daniel gets results from his email list that nobody I know can match. The stock explanations for Daniel’s success are his storytelling chops, mixed in with his willingness to embrace conflict and self-promotion.
Fine.
But here’s another reason for Daniel’s success you may or may not have thought of:
His offers.
Daniel’s offers are how he beat out a dozen other top email marketers during the infamous 2021 Black Friday campaign. It’s how he made the classified ads he ran this spring (mine among them) a big success for everyone involved. It’s why I ended up providing a unique and sizeable discount on Copy Riddles only to people on Daniel’s list.
Not only are Daniel’s offers unique and creative, not only are they pretty much irresistible to his audience, but they end up making his positioning and authority and relationship with his audience only stronger after each promotion.
There’s lots to be learned there. And you can do so for free — even if you don’t vibe with Daniel’s style otherwise — by getting on Daniel’s list and paying attention just to the offers he makes.
So there you go. 201 good reasons to get on Daniel’s list. Here’s the link, in case you’d like to do so right now: