A couple days ago, I promised to tell you how a Copy Riddles member got more out of Copy Riddles than he paid for it.
It involves a specific client-herding technique, which comes from a copywriter named Nathan, who asked me not to share his last name (for reasons that will be obvious). Says Nathan:
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– I familiarise with the content I’m promoting eg. eBook
– Develop the big idea
– Write as many bullets as I can – as quick as I can
– connect them all to the big idea and edit based on your training
– sprinkle them throughout my copy
Then, as a bonus to my client… I hand them the best bullets and tell them they’re free “Twitter” posts. Sometimes it’s around 30-40 bullets I end up handing over.
Clients love it as they feel like they’ve been bombarded with extra value. And it took no extra effort.
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“Huh?” you might say. “Good for the clients… but how is this any kind of proof that Nathan got more out of Copy Riddles than he paid for it?”
Well consider this:
1. Nathan signed up for Copy Riddles when I first launched it, back in 2021
2. He followed the program from beginning to end, and he participated in the weekly Q&A calls and weekly “Best Bullet” contests
3. When I ran the Copy Riddles cohort the next time, Nathan joined for a second time, and did the weekly contests again
4. At that time, he was working as a freelance copywriter. He then got a job as an in-house copywriter, while continuing to do freelance work (where the tip above about bombarding clients with value comes in)
5. After about a year, as a result of his growing skill, experience, and clear dedication to simply working, Nathan got headhunted for a new job with a nice salary increase. But not just that. As he wrote to tell me:
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But it’s not just the “head hunting” and “pay rise” that is the exciting part…
Is that my old job don’t want to lose me, so they’re going to contract me to keep writing for them… And…
The marketing manager (who also recently moved to another organisation) is contracting me to write for her as well.
All of this means I’m more than doubling my income.
Why this success? I don’t think it’s because I’m better than any other copywriter. Honestly, I think it’s because I read what you, Daniel and Ben say… I trust it… And I put it to practice.
You already know how important your bullet course has been for my journey, but the value you share in every email (just like this one) I treat with as much respect as any piece of information I’ve paid for.
All that to say, thanks… Again. And I’m sure there’ll be plenty more times you’ll hear it from me.
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About that “You already know how important your bullet course has been for my journey” part, Nathan gave me some earlier feedback on Copy Riddles, back before I even had a name for it and simply called it my bullets course. Here’s what Nathan told me then:
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John, this course was incredibly fun, motivating and mind blowing.
The daily emails kept me focused on the goal and also acted as a form of accountability.
But to me, it really wasn’t a “bullets” course… this was much MUCH more. It was so in depth that it felt more like a complete copywriting course.
I know you did talk about that in the sales (ie. being able to apply it to all parts of copy) but I had no idea it would be this in depth and useful to me every day copywriting.
The insights into the mindset of A-list writers, the reasons why they say things a certain way and how I can apply the same thought patterns to my own copy… priceless.
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Right now, I’m running an “Unannounced Bonus” event to promote Copy Riddles. This event is ending tomorrow, Sunday, at 12 midnight PST.
I haven’t been delivering Copy Riddles as a live cohort course for years, but I will do it now one last time. This means an opportunity to get on weekly calls with me and other Copy Riddles members, to get some accountability and motivation, and to participate in the weekly “Best Bullet” contest for the sake of recognition and fun and even some silly prizes.
That “Bullets With Bejako” live cohort is one part of the special offer during this “Unannounced Bonus” promo. Another is a free lifetime subscription to Lawrence Bernstein’s Ad Money Machine. I paid $997 for this last year, but it’s yours free with Copy Riddles if you get it before the deadline.
As a final inducement, I’m offering a payment plan until Sunday, so you can pay for Copy Riddles over three months.
The payment plan is there to take out the psychological sting of a lump payment. It’s there to allow you to get started today, and maybe do like Nathan — use the training and skills you gain through Copy Riddles to wow some clients, and win yourself some new work, and make your money back from this program before the final payments are even due.
Again, the deadline to join is tomorrow at 12 midnight PST. To get in before this offer disappears: