My Copy Riddles program is based on a simple idea:
1. Take a look at a bit of dry, factual text
2. Write a sexy, intriguing fascination or headline to sell your reader on that text
3. Compare what you wrote to what an A-list copywriter wrote to sell that same bit of boring text, in a sales letter that brought in hundreds of thousands of sales and millions of dollars
Would you like to try this right now? If so, here’s your free Copy Riddle:
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Auto Dealer Rip-Off
Car-purchase padding: A prep fee of $100 or more (whatever the dealership thinks it can get away with). The cost of preparing your car for delivery is already included in the manufacturer’s sticker price.
Source: Consumer Guide To Successful Car Shopping by Peter Sessler, TAB Books, Blue Ridge Summit, PA.
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If you’d like to get better writing sales copy, follow the steps above. I mean, follow steps 1 and 2:
Read the text above carefully… then do your best to write a sexy, intriguing headline or fascination to sell a reader on that text.
And if you want to also follow step 3 — if you want to see how an A-list copywriter spun this dry and boring text into something fascinating that went out to millions of people, and convinced many of them to send in cash or check or credit card info as a result — you can find that inside a guide called “How To Turn Fascinations Into Fortunes.”
Specifically, you can find it on page 26, right under the sub-headline that reads, “Over 2 million copies sold… and no wonder!”
(Hey, I promised you a free Copy Riddle. I said nothing about a free answer to the Copy Riddle.)
The good news is, while “How To Turn Fascinations Into Fortunes” normally sells for $97, it is now available to you for the next few hours, because you happen to be a reader of this newsletter, for only $7.
You can read the full story about this offer on the page I’ve linked to below.
Final word about “How To Turn Fascinations Into Fortunes”:
I’m not an affiliate for this offer. I don’t get paid whether you buy it or not. I can tell you I did buy this offer myself, for my own purposes, several weeks ago, before I ever had any plans on promoting it to you.
If you’d like to grab it also, before the price shoots up 13-fold in just a few short hours: