“They like to talk to salesmen, something. They’re lonely. I don’t know. They like to feel superior. Never bought a fucking thing.”
That’s a line from Glengarry Glen Ross, with two frustrated salesmen talking about “doctors, lawyers, Indians,” and other prospects who simply like talking to salesmen for whatever reasons of their own, but who never buy.
Some of these reasons you can’t do anything about (“they like to feel superior”).
But some you can.
Like I wrote yesterday, if:
1. You do sales calls regularly, and
2. It happens more often than never that the prospect you’re talking to ends up not having the money for the offer you are selling…
… then hit reply.
I have a couple of questions I hope you can help me out with.
In exchange, I’ll tell you about a pair of X-ray goggles, and where to get ’em. These X-ray goggles allow you to peer into places you maybe shouldn’t be peering, like your prospect’s wallet.
The X-ray goggles I have in mind allow you to only get on calls with people who can afford what you’re selling, so you minimize the time you waste and the aggravation you suffer.