Today, I want to share an article with you. It’s all about list building and why it fails so often.
This article appeals to me because of my tortoise-like nature.
But I want to share it with you also, because it might keep you from making frustrating mistakes that suck up years of your life… and it might help you achieve real success at some point.
The author of this article is contrarian marketer Sean D’Souza. Here’s the way Sean sets it up:
Whether you choose advertising or content marketing such as blogs, videos, podcasts etc., you’re almost always circling the airport. We know fully well that it takes time to get a business going, yet no one can tell us how much time it takes.
Which is why we fall for the nonsensical promise that even reputable marketers will make. They have no problem with suggesting that you can grow your list to 100,000 or that you can at least double or triple your list.
Instead of making any promises like the above, Sean’s article gives you a three-step plan, fit for tortoises, which actually works.
On a little side note:
I have the feeling that most people working in direct marketing or copywriting (or trying to break into it) are natural-born opportunity seekers.
I know this certainly includes me.
I get magnetically attracted to big promises involving secret mechanisms and push-button solution. Even though I should know better.
After all, as marketer Rich Schefren once said, opportunities don’t come disguised in a sales letter.
But they might come disguised in a blog post like Sean’s, if you’re willing to dig in and really do what he says. Here’s the link for when you’re ready: