I got a question from a reader last week, which I didn’t realize until just now had a slight dig at me towards the end:
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I noticed that you linked to Amazon quite a lot in recent weeks … curious about your rationale?
Engagement, commission, or simply being unpredictable (ultimately become predictable)?
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How’s this for predictable:
It is well known, by anybody who knows anything about Internet marketing, that linking to Amazon, particularly to books on Amazon, particularly to books on Amazon that feature word “eskimo” in the title, increases Gmail deliverability. This in turn translates to higher engagement and greater retention on expensive continuity programs like the ones I don’t sell.
No. Of course not. It’s nothing like that.
There’s no kind of tactical reason for why I’ve linked to a few Amazon books over the past few weeks.
I did it because the books were valuable and useful to me, and I thought they could be valuable and useful to you.
But beyond that, there is another, more personal reason.
I could explain that reason in my own words.
But the fact is, somebody has already explained it for me, in words that are so good thath they have stuck with me for 6+ years now, and that come ringing back in my head at certain key moments in my life.
If you’d like to find out those words, and maybe learn something that can help you run your business and your life better for the long term, then read the following, which is not an Amazon book: