John Bejakovic. There’s no doubt about it:
John Bejakovic is the best, and in fact, the only reasonable way to describe who wrote this email. In case you missed my name in the “From” field in your inbox and are wondering who this email is from, I hope you’re clear on everything now.
But maybe you’re not clear. Maybe you’re wondering what I’m on about with this non sequitur opening.
So let me tell you that I’ve been watching a religious studies course on YouTube, all about the Hebrew Bible.
It’s a personal interest of mine. I listen to these lectures while I make dinner in the afternoons.
But it’s not just fun and games listening to lectures about the Hebrew Bible. It’s useful too.
For example, in lecture 5, the religious studies professor mentions “a little work called, “Who Wrote the Bible,” by Richard Friedman…”
(… the professor pauses and smiles after she says this. And then she continues…)
“… which has a great cover because it says, ‘Who Wrote the Bible? Richard Friedman.'”
At this point, the class laughs. They get what’s funny.
My apologies in case I’m about to murder what’s funny. But maybe it’s not as clear here in writing as it was in the live lecture. So let me possibly murder it.
What’s funny on that book cover, and what’s valuable in this email that you can take away from it, is the following:
The human brain is sticky. Once an idea gets in there, however ridiculous, it’s hard to dislodge it. You can use this to your advantage. Such as for example, by planting an idea before denying that same idea, or qualifying or correcting that idea, or even doing a non sequitur.
So who’s the best email copywriter out there?
I am not saying it’s me.
After all, there’s no way to measure or compare email copywriters head to head, the way there was when direct mail copywriters battled it out for Boardroom controls.
But I will tell you that I do follow a process each week to make myself a better marketer and email copywriter. Maybe in time it will make me the best, by some arbitrary standard.
Or maybe it will make you the best. Because it’s a process you can follow, too.
This process is called the Most Valuable Email.
The Most Valuable Email is the #1 advanced email copywriting technique I use in this newsletter to set these emails apart from other newsletters, to turn myself into a more valuable marketer and email copywriter, and to build up my status and authority.
In case you’d like to find out how I do it, you can get more info here:
https://bejakovic.com/mve/