A reader writes in with a timely question:
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Hey John,
I had a question about Influential Emails.
I’m looking to purchase your “Influential Emails” course next Thursday when my stripe payments clear from my clients…
…and am devoting more of my time to lead generation, list building, personal branding … kind of like what you do
I am curious, for this “Influential Emails Course” if it can help with someone for my specific use cases…
To grow an email list, establish authority, build a personal brand and sell copywriting and digital marketing services.
looking forward to reading your response…
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Yesterday, I wrote about how I’ve learned to regularly send emails telling people what exactly is in my offers.
Another thing I’ve learned to regularly send is emails that tell people who my offers are for, and more importantly, who they’re not for.
I wrote back to the reader above to ask whether he has already been writing daily emails to promote his marketing services… or if he has a long-term agreement with a client to write daily emails.
I haven’t heard back from him yet. But a few things — waiting for Stripe to clear, the specific use case of having to accomplish pretty much everything, from list building to authority to making sales… makes me think this person is more of a beginner.
Nothing wrong with that. But Influential Emails is a bunch of advanced email copywriting tricks and strategies.
When I offered this training the first and only time so far, two years ago, I gave students a chance at a copy critique.
A bunch of people took me up on my offer and submitted their emails. All the submitted emails had good ideas in them. But I also realized many of these emails also had really fundamental, technical problems.
Many of those student emails failed on basic and important points, which would cripple the effectiveness of the email. For people who couldn’t do the basics right, none of the advanced techniques I was sharing would matter at all.
That’s the reason why I eventually created a beginner-friendly email copywriting course, Simple Money Emails.
So to sum up:
If you have not been writing daily emails for yourself for a while…
… or if you have not been writing daily emails for a good client for a while, and you have the kind of relationship that makes you think this will go on for a long time, and is worth investing in…
… then do not get Influential Emails.
Instead, start writing daily emails for yourself, or start seeking out a client who will pay you to write daily emails for them.
And if you are looking for guidance on what to put into those daily emails, then you can find that inside my Simple Money Emails course, available here:
On the other hand, if you want some advanced writing techniques to help you not just make sales, but get into your readers’ minds so they think of you as an authority… spread your ideas on their own… even refer you to others… then can get some of my secret sauce inside Influential Emails.
The techniques and strategies inside this training have allowed me to make connections with some of the most successful marketers and copywriters in the direct response industry.
They have created an aura of authority for me, completely independent of my results in the field.
Most importantly, they have influenced the minds of my readers.
Anyways, if you want Influential Emails, then the only way to get it is to be on the waiting list first, when I open up the cart this Thursday. To get on the waiting list, you’ll have to sign up for my daily email newsletter. Click here to do that.