Yesterday, I made available my 3rd Conversion training for 36 hours. It’s about how to get people to consume and implement your info product, so they actually get value out of it beyond just the thrill of a purchase, and so they tell others about you, and buy more stuff when you create it.
Today, I got a question about 3rd Conversion from a course creator:
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I have just rewritten all my course slides and gearing up to rerecord them and to then release V2.
One of the things I’ve done is finish every lesson with a hook for the next lesson.
So something like “but what we haven’t covered is this and that which is really important yada yada. That’s what we’ll look at next, see you there.
Is this the sort of thing your training teaches? But many other tips like that?
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I don’t wanna razz this course creator because what he describes is endemic, and I too have been guilty of it.
But if you care about creating long-term customers from one-time buyers, and you want people to consume your info product, and get value from it, it takes active thought and work.
Just piling up a bunch of solid info, and at the end of it effectively saying, “…and there’s more, and it’s really important yada yada,” is typically too little, too loose, too late.
That’s not to say that “handing people IOUs,” as I like to call it, is never a good idea. But:
1. There are better places to hand out IOUs than at the end of a lesson
2. There’s more important stuff to do at the end of a lesson than to hand out an IOU
I’ve only made 3rd Conversion available once before, as a live training last November. To the people who took me up on that training, I also gave a free bonus document that I called, “Encyclopedia of Consumption & Digestion, 1st edition.”
This “Encyclopedia” includes 19 techniques for encouraging consumption and digestion, along with descriptions and illustrations of each technique, some of which I went over during the live training, some of which I didn’t.
I can tell you that technique #14 talks specifically about giving out IOUs… while technique #17 and #19 are about more important stuff to do at the end of a lesson, at least if you want to encourage consumption and implementation.
If you’ve already gotten 3rd Conversion from me, you will find the “Encyclopedia of Consumption & Digestion, 1st edition” as a bonus in the course area.
And if you haven’t yet gotten 3rd Conversion, you still have a few hours to get it and the bonus “Encyclopedia of Consumption & Digestion,” until 12 midnight PST, tonight.
This will be the last email I send about it.
If you need some help making up your mind, here are a few comments I got from people who attended the 3rd Conversion training live.
#1. From Jeffrey Thomas, in-house copywriter at MarketingProfs:
“JOHN this was one of the best trainings I’ve been a part of. I cannot express how excited I’ve been and I’m already reworking my presentation’s overdue slide deck.”
#2. From Folarin Madehin, freelance copywriter:
“The 3rd Conversion call was great, John! But I already expected that going in. I know you said to look at the training as more than a checklist, but that’s what was most on my mind, lol. ‘Here’s a list of stuff I can check to make products more awesome!'”
#3. From Antonet Vataj, owner of Ann Vee Marketing:
“I just wanted to drop you a quick note to say how much I absolutely loved your live class. It was perfectly timed for me, especially since I’m putting out my own offer for a done-for-you course blueprint. Your presentation was not only engaging but also such a clever demonstration of your course content in action – I was taking mental notes the whole time! (And trying to resist writing everything down lol)”
#4. From Shakoor Chowdhury, digital marketer:
“I gotta also say the way you [a list of stuff I’ve done in the past to get people to consume my courses and trainings] makes you an effective teacher and I think there is a lot to be said about the way you teach compared to traditional schooling which teaches us nothing because there is no incentive to listen and no incentive to use it or use our own initiative to ’test ourselves’ like you have done…”
“I normally get bored easily, but you were able to keep my attention throughout the entire training with minimal distraction, mainly through [some of the techniques I used inside the actual 3rd Conversion training to encourage people to consume it]… perhaps the ’tiktok generation’ has some hope after all.”
#5. From Pete Reginella, email marketer and copywriter:
“Finally got the chance to use what you taught in the 3rd Conversion training. And it went great. I did a workshop on influential and persuasive storytelling, and I modeled it according to what you taught. First time I’ve done a workshop and after sending the recording getting replies about how much people loved it.”
If you’d like to get 3rd Conversion before it disappears: