Let’s play a game. But first, let me get the hardcore, XXX marketing lesson out of the way:
One of the crucial parts of an effective sales letter is where you get people to “grasp the advantage.” That’s when you get them to understand what your offer will really do for them, in their own lives, in terms that mean something to them.
In a way, it’s a matter of translation.
For example, let’s take a promise I’ve been making lately, of getting 10-15 new subscribers to your email list each day.
Sounds nice, but really, who cares?
Let’s translate what that could really mean in your own life.
Get 10-15 new subscribers per day, every day, for a year… and you would be sitting on a list of exactly 4,562 and 1/2 human beings who said they want to hear from you.
What’s that worth?
Nobody really knows. I can tell you that an individual subscriber to my own email list has been worth $0 in the months when I didn’t make any offers… all the way to $5-$10+ in months when I had exciting offers and went hard on the promotion.
I’m sure many people have much higher numbers still.
But we gotta pick something. So let’s say $1/month for every subscriber on your list. That’s a kind of rule of thumb for email marketing in general.
What could you do with an extra $4,562.5 per month?
Of course, you could do the classic things, like work less… pay down debt… save more for yourself or your family… reinvest to make still more money.
Those are all reasonable and respectable options.
But like I said at the start, let’s play a game.
What fun, unexpected, thrilling gifts to yourself could you spend and splurge $4,562.5 on each month? Just as a thought experiment?
How about this:
You could hire a personal chef to cook every meal for you and your family, day in and day out. Groceries, chopping, sauteing, cleanup, all included.
Rates for personal chefs start at around $150 a day. You might have to pay more if you live in London or LA, or if you want someone with Michelin-star experience. I don’t know, maybe just do the weekdays in that case, instead of every day?
Or take option 2:
You could get a membership at Carbone, a private club in NYC that allows you access to Carbone Privato, a members-only restaurant frequented by other members, such as Rihanna, Leonardo DiCaprio, and Jay Z.
Membership at Carbone is $30,000 per year, but I’m guessing you can break it up monthly.
Even if the monthly rate ends up a bit higher in total, it would still leave you money to travel to New York and afford a steak or two at Carbone Privato each month… while you toast Leo across the room with a glass of champagne, in that way he does in The Great Gatsby.
Or of course, there’s the third and final option:
You could simply go the Tai Lopez route, and lease a Lamborghini month by month. The question is, what color? Black? Yellow? Grigio Telesto?
A Lambo Galardo lease starts at $1,700/month. At that rate, you could just get two, so you don’t have to choose between your favorite colors. And you’d still have money left over for gas.
Maybe none of these is exactly what you would want to spend $4,562.5 on each month… but maybe I gave you some ideas?
If I did, this might help you make those ideas a reality:
Until this Sunday, 12 midnight PST, I am promoting Travis Speegle’s myPEEPS list-building course. In a nutshell, Travis shows you how to build your email list using ads, so you can put in $10-15 a day and get 10-15 subscribers out.
You can find out more about Travis’s course at the link at the bottom.
For now, I’ll just say I’ve personally gone through myPEEPS, and I will be following it myself to build up a new list I’ve started.
That’s why I am also offering a “Shotgun Messenger” bonus if you buy myPEEPS through my affiliate link below.
Basically, you can build your list while I build mine, and get my marketing feedback and copywriting input along the way.
I’ll ride shotgun alongside you as you implement the program Travis lays out in myPEEPS. I’ll shoot down any dangerous or distracting ideas that pop up out of the bushes… I’ll read the map if you feel you’ve lost the way… and I’ll help you protect the valuable cargo you are transporting — meaning the money to spend on ads, but more importantly, your enthusiasm and your will to keep going.
I will deliver the “Shotgun Messenger” part of this offer over the next month via Zoom and via Skool (already live for a group of people who signed up early).
If you must have the full, dry details of how this bonus offer will work in order to decide whether or not to invest in myPEEPS, then write me, and I will get the details to you.
Or if you want to find out more about the core offer, myPEEPS, and what it could do for you, and maybe your garage: