“It might take some figuring out to do it to where people aren’t pissed at you and you do it right, but I think this could actually be a home run thing that just absolutely CRUSHES it.”
— Stefan Georgi
So now let me ask you:
What is it?
What is Stefan talking about in the quote above?
I’ll give you a hint:
It’s a little gimmick, which Stefan advises you to use to start off your ad and VSL copy. It ties into that all-powerful driver of action, curiosity. And additionally, it creates a feeling of insight.
No? you don’t know the gimmick Stefan has in mind? Let me give you one more hint:
It starts with the letter R…
Then I…
Then D…
Then another D…
All right, fine — it’s riddles. In a recent video, “Using riddles in your copy,” Stefan advises using riddles in your ads and VSLs.
Why riddles?
Because riddles — “How many months have 28 days?” — consistently go viral on social media.
And what Stefan and many other smart marketers like to do is to camouflage their sneaky sales pitch and make it look like something — a riddle, for example — which you might want to consume for your own ends, and not for theirs.
And now, let me throw off my cloak and hold up my wizard staff, and with a blinding light shining from behind me, admit in my deep and resonant voice that this is exactly what I’ve done with this email.
Because the underlying idea Stefan is recommending — people enjoy riddles, so give ’em riddles — is at the core of my Copy Riddles program.
My goal was to make Copy Riddles fun. So I covered up the teaching, the learning, and the transformation bit in what I call copy riddles, hence the name of the program. Did it work? Here’s what copywriter Cindy Suzuki, who joined Copy Riddles a few days ago, thinks about it:
Hi John,
I am having a blast with copy riddles so far. It feels like a game. I love it when learning is actually fun. Was on the fence until the last day, and I’m so glad I bought it 🙂
Cindy
If you like fun and games, and maybe some sales, then don’t join Copy Riddles. But see if you can sign up for my email newsletter. You can get started on that puzzle right here.