Dear friend,
Normally, I don’t write about these kinds of off-limits “insider strategies” of rich and famous copywriters.
But these aren’t normal times…
And the discovery that came out of this top-secret research…
Is simply too important, and has too much money-making potential, to be ignored.
Now in the rest of this email, I’m going to be sharing exactly what this discovery is…
The science behind why it works…
And how you can begin using it TODAY to write killer copy, to make yourself more sales in less time.
Also, in just a few moments from now…
I’ll show you how a tiny mistake in your sales letter lead could be costing you 80% of your sales…
Plus you will discover the “super fun” tactic one elite copywriter, whose sales will soon hit the billion-dollar mark, has found to make his prospects keep reading… and ultimately BUY.
***
All right. Let me emerge from modeling the lead of Stefan Georgi’s Gluco Secure sales letter. (And yes, Stefan is the 9-figure copywriter I referenced in the subject line.)
I’ve been writing my own sales letter lately, to promote the official launch of my bullets course. And in the top-secret research for that, I discovered the following:
Stefan Georgi says one of the biggest jumps he made as a copywriter came by mastering bullets.
“They make great headlines,” says Stefan, “plus they are super fun to write.” But that’s not all.
Stefan says that many copywriters forget to fascinate in the lead of their sales letter.
The lead. You know — the part that determines 80% of your overall sales.
Stefan doesn’t like the chance that he’s going to lose 80% of his readers right up front. So he adds camouflaged bullets at the end of his leads. (Like I did right before those asterisks above.)
These lead bullets are a kind of sales insurance to intrigue readers and pull them deeper into your copy. Stefan explains:
“Because even if my lead is a bit off, or if my big idea isn’t hitting as hard as I thought it would, throwing in those intriguing bullets at the end drastically increases the chances of the prospect sticking with me. And, the longer they stick with me, the more invested they become, and the more likely they are to ultimately buy.”
“Ultimately buy.”
Ultimately, I don’t have anything to offer you to buy today. But I will soon.
It will be my bullets course. That’s where, if you like, you can learn how to write A-list bullets that go at the end of your sales letter lead… or in your headline… or anywhere else you want to get your reader’s attention and interest.
But not today. Today, if you want to read Stefan’s thoughts on bullets, or discover the other big mistakes he sees in sales letter leads, here’s where to go:
https://www.stefanpaulgeorgi.com/blog/big-lead-mistake-5-forgetting-to-fascinate/