> be me
> get email yesterday
> feel sucked in by the subject line because it’s the same as the name of a paid training i’m thinking to create
> read email
> interesting opening, about how the author wrote something that got a whole lot of reader engagement and replies
> get to the takeaway
> “Vulnerability”
> feel face drop, groan
> close email and vow never to read another of the author’s emails again
An A-list copywriter, Robert Collier, once wrote that the unpardonable sin in nature is stagnation, standing still.
Another A-list copywriter, Jim Rutz, once wrote that the #1 sin in ad mail is being predictable.
It applies to daily emails as well. The #1, unpardonable sin in daily emails is stagnant, predictable content. That’s why a point of my personal philosophy, which may resonate with you, is to do anything but be predictable.
Right now, I’m in the middle of rolling out my new Daily Email Habit service to people who expressed interest and got on priority list.
While I do that, I have no paid offers to promote.
So let me take the next few days, while the rollout is happening, to share some unpredictable pieces of writing.
I mean “unpredictable” both because these pieces of writing contain surprising ideas presented in insightful ways… and because you wouldn’t expect to have them shared inside of a newsletter like this one, about direct marketing and online businesses.
To start with, here’s something I read two years ago that still pops up in my mind pretty much every week.
The title of it is When Magic Was Real.
The idea that sticks with me is that magic — real magic, not stage magic — is real, and is “the product of belief x belief.”
If you want to read something surprising, insightful, and maybe mind-altering: