Reader Carlo Gargiulo, who joined my Copy Riddles program a few weeks back, writes in to ask (the bold below was in his original message):
First of all, I want to tell you something.
The Copy Riddles exercises are helping me so much.
Just yesterday the head of the copy team I’m on right now read my latest sales letter and said: “It sounds like you didn’t write this sales letter. The sentences are short, concise, and specific. You did a great job.”
I’m now on round 18 and can confirm that this is a really, really important course for anyone who wants to improve their writing skills and become a copywriter who can write ads that convert.
Also, the structure of the course is wonderful.
You study the theory part, then you do the exercises, and then you check if your bullets are in line with the master copywriters… and repeat this round after round until you improve.
Having reached this point, I am undecided whether to buy Age of Insight.
I’ve been asking myself this question for days: will the information within it allow me to expand on the concepts expressed in Copy Riddles? Are the two courses related? Or are they part of two different planets?
Fact:
All the people who have signed up so far for my Age of Insight training have bought something from me before.
On the one hand, that means I’m doing something right with the trainings and courses I’m selling. Like Carlo above, the people who have been through my courses get real practical value from them, and want to come back for more.
On the other hand, it also means been I’ve doing a bad job selling the opportunity that is insight marketing, and Carlo’s question shows it.
So let’s see if I can make this opportunity a little clearer and more tempting:
The Age of Insight not a replacement for Copy Riddles, just as insight techniques are not a replacement for clear promises, sexy offers, or unique positioning.
But using insight in your marketing is an opportunity to do something that most marketers not aware of yet, but that a few smart marketers are getting great benefits from. For example:
Rich Schefren – who sold $960,000 worth of coaching services in 2 hours and 15 minutes thanks to a 40-page report built on insight techniques
Travis Sago – who manages to convert 20%-25% of his entire list over time, and who says insight the best way to move people towards a sale
Stefan Georgi – who makes a very small but very important insight technique an integral part of the trillions or perhaps quadrillions of dollars he has made with his copy
And what’s more:
All these guys have taught aspects of insight marketing somewhere, usually in one-off trainings behind closed doors.
I know, because I’ve gotten my hands on those trainings. But while Rich and Travis and Stefan realized that they were on to something powerful, their how-to on insight was partial and limited to their own experiences.
I’ve done a lot more thinking and research on this topic, and collected more examples, and experimented on my own.
And I will aim to give you the white-hot core of that inside the Age of Insight live training, so you too can start to consciously use insight techniques in your marketing, and start to get the rewards that come with it.
A while back, I looked up the etymology of the word opportunity.
It comes from the Latin phrase ob portum veniens — coming towards a port, and in reference to wind. In other words, an opportunity is a chance to get into safe harbor, with the wind to your back.
Right now, the wind is blowing favorably. But it will shift soon, because registration for the Age of Insight closes in two days.
When the wind does become favorable again — some day, no guarantees when — the price to dock inside the Age of Insight port will be much higher, perhaps double what it is now.
Meanwhile, the waves, pirates, and sharks behind you will only get bigger and more threatening.
Because while insight techniques are nice to have now — see results above — they will become more and more mandatory as the market inevitably rolls on and matures and more people start using these same techniques consciously.
I am only making the Age of Insight open to people who are signed up to my email newsletter. So if you’d like to take advantage of this opportunity while it’s still early days, here’s the first step to getting into harbor.