This morning, I sent an email about a great endorsement for Lawrence Bernstein’s Ad Money Machine. That endorsement came from the world’s greatest living copywriter, Gary Bencivenga.
(Gary: “I would gladly have paid him ten times, even 100 times its price.”)
A lifetime subscription to Ad Money Machine costs $997, but I’ve made a deal with Lawrence so I can offer it for free as bonus for my Copy Riddles program for this week only. Except…
It’s nice for Lawrence and Ad Money Machine to get this great endorsement from Gary Bencivenga.
But what about Copy Ridddles? Where’s the shining endorsement there?
Unfortunately, I cannot count Gary Bencivenga as a Copy Riddles member. (Gary, if you’re reading, hit reply and we’ll fix that.)
I therefore do not have a glowing testimonial for Copy Riddles the way Lawrence does for Ad Money Machine.
However, I do have the following curious story from Gary.
Once upon a time, a young Gary had to compete against Gene Schwartz, the legendary copywriter and author of the cult book Breakthrough Advertising.
Gary wrote up a first draft to try to beat Gene’s control sales letter. But when Gary compared what he had written to the control, he got depressed — his bullets were so much weaker than Gene’s.
So what did he do? In Gary’s own words:
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I said, the only way I’m going to have a way of competing with Gene is if I figure out what he’s done to get these bullets.
So wherever his bullets came from, I would read the same page. I would learn from him just by mimicking what he had done.
So I said, “This bullet that he came up with came from chapter 3, page 4. What is the original source of this?”
And he taught me so much, just by studying his copy and by looking at the product itself.
I was able to beat him, but it was really his package too in a way, because I learned the technique.
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That process Gary describes is exactly what Copy Riddles is about.
Copy Riddles gets you competing with A-list copywriters, starting with the original source material they used, and allows you to compare your final result with their final result.
The goal is not to match word-for-word what the A-listers did. It’s certainly not to get depressed about how your copy is so much weaker than theirs.
The goal is to find out what A-list copywriters zoom in on, what they chose to leave out, how they take a dry and technical fact and make it sexy and exciting.
Do this over and over, starting with different source materials, and subtly and quickly, the A-listers’ instincts become your instincts, their tricks your tricks, their skills your skills.
Of course, you don’t need Copy Riddles to do this. You can follow the process and do all the work yourself. Start by digging around the Internet and collecting A-list sales letters…
… then stalk Amazon, eBay, used book sites, and online repositories to find the books and courses they were selling, most of them out of print…
… and when you finally get both the sales letter and the out-of-print book in your possession… go bullet by bullet… and tease out how the A-list copywriter turned lead into gold.
This magnificently obsessive process will 100% work.
I know because I’ve done it. All in all, it took me about three months of time and maybe 100 hours of work.
Of course, if you these results but you want them more quickly and more easily, then that’s what Copy Riddles is for.
Copy Riddles is a fast, fun, mostly-done-for-you ride that allows you to own A-list copywriting skills, following this Gary Bencivenga-approved process.
It’s a process also approved by the couple hundred people who have been through Copy Riddles before you, who say things like:
#1: “There are very few copywriting courses that offer this level of practical value”
#2: “The best course I’ve ever taken, bar none”
#3: “I literally use what I learned in Copy Riddles every day”
#4: “I think most people should start learning about copywriting this way”
#5: “One of the best copywriting courses I’ve done”
#6: “The entire course is an a-ha moment”
#7: “Worth every dollar/minute/page”
If you’d like more info on Copy Riddles, or to grab it before the Ad Money Machine “Unannounced Bonus” disappears: