At approximately 10:24am today, at The Copywriter Club live event in London, stage-mentalist-turned-email-marketer Kennedy took the stage to give a high-powered presentation about an easy way to produce five autoresponder sequences that he modestly says will double your sales, all without you creating a single new offer.
I say ‘modestly,’ because in Kennedy’s case, these five extra autoresponder sequences didn’t just double his sales of his core offer, but 18x’ed them, from $27k over some unknown period of time, to over $541k.
At the end of his presentation, Kennedy shared something actually modest — a simple way to never run out of daily email topics.
Says Kennedy, simply ask yourself:
“What’s the least boring thing that happened to me in the past 24 hours?”
The point being, take pressure off yourself, and you’ll be sure to find something interesting to write about.
Let’s see if it works:
The least boring thing that happened to me today was leaving the conference room, an hour before I was due to give my talk, in order to try to clear my head and work out my nervous energy.
I started trotting along the Thames and occasionally broke into a mild gallop, looking longingly at the passing barges and thinking to myself that there’s still time to jump over the railing, onto one of these passing barges, and sail off into safety, far away from the conference stage.
But I didn’t run away.
So the second least boring thing that happened to me today was actually giving my presentation.
That actually seemed to go over well — people leaned in, laughed, and after it was all over, quite a few even came over to tell they thought it was great.
The only reason giving the presentation was the second least boring part of my day is that, once I started speaking, almost all my anxiety disappeared — it was all due to anticipation.
As I repeat often to myself, expectation is not experience.
I’m now back at the hotel for a quick shower to wash the fear off myself and to write this email, before heading back to the pub for an embarrassing, alcohol-free beer.
Since I have to sell something with this email, let me point out one curious thing about my presentation today:
The beginning and end stories of my presentation, along with all the examples I used in the middle, all came from earlier issues of this daily email newsletter. Word for word — or as close as I could remember them.
So if you need yet another reason, perhaps reason #16,736, to start writing a daily email newsletter, and stick to the habit, then consider that daily emails are an incredible content mill for whatever other endeavor you want.
Sales pages. Books. Lead magnets. Courses. Podcast appearances. Paid trainings. Even live presentations.
In case you think this daily email stuff is hard, then refer to Kennedy’s simple email idea generator above.
Or if you want a more in-depth guide to daily emails that make sales, keep readers reading, and even create endless content, then check out the following bare-bones sales page, which I stitched together from daily emails that I’ve written over the past few weeks: