Nine days ago, I got a message from a now ex-subscriber to my Daily Email Habit service, who wrote:
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I haven’t really been emailing since I subbed. But I don’t want to cancel cause you keep me inspired. I can say though that I took your advice on making a simple coaching call offer that 12 ppl have now bought through my LinkedIn and newsletter. Started at 90 euro for 1 hour, now I made it 130 for 45 minutes. And ppl are booking. Made just about 1000 euro so far and I’m learning a ton teaching people.
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… and then two days ago, I saw that this guy, inspired and learning a lot though he was, unsubscribed from Daily Email Habit.
What to say? Here’s something you might not expect me to say:
I’d much rather have customers like this, who implement something I teach and then leave the fold, than ones I have to shame into staying just so they keep paying me, even though they are doing nothing with any of the info I provide.
That said, it seems a little short-sighted to me to unsubscribe for this guy in particular, since he was a Charter Member of Daily Email Habit, and as such got free access to my Daily Email House community (where the discussion about coaching call offers happened), all for $20/month.
It seems like one bit of inspiration he got via that had already paid for many months of the subscription. And in those “free” months, there’s a good chance he’d get one more idea or one more bit of inspiration, which would pay for many more months still, or maybe years.
As of last month, the Charter Member offer for Daily Email Habit has gone the way of the brontosaurus.
That means a month of Daily Email Habit “puzzles” costs $30 at the moment.
It also means the Daily Email House community is no longer a free bonus, but a paid group, only available at the moment as an upsell when you sign up to Daily Email Habit.
You might feel a bit bummed that you can no longer get the Charter Member deal. You might feel a bit better when I tell you the following:
The current offer is the best offer I will ever be making on Daily Email Habit going forward. And inevitably, there will be people who miss out on this current offer as well.
But really, whatever offer I’m making, you can be sure you stand to make 10x or 100x whatever I ask for, if only you consume and implement, at least an idea here or there.
If you’d like to get on that path today, rather than doing nothing, here’s where to get started: