I went for a walk this morning next to the sea, and I saw the most amazing girl.
Let me set this up by saying the tourist season hasn’t started yet. The town I’m in is empty except for the locals. There were a few people walking dogs in the morning, but there was nobody, absolutely nobody, on the beach.
Except her.
The early morning sun lit her up from the side. She was in a bikini, standing in the water up to her ankles. She seemed to be testing out the temperature and questioning her resolve to dive in.
I walked by, spellbound. A man coming towards me seemed equally absorbed — he was staring and his jaw was hanging open.
Now if you asked me what this girl looked like, I’d have to say she was between 15 and 35 years of age. She had hair on her head. She was not visibly obese.
Beyond that, I can’t say much. For one thing, I couldn’t see her all that well. For another, I was so blinded by the fact that she was the one and only girl for a mile up and down the beach, and probably, in the entire town.
The point of this is the value of being in a marketplace of one.
Of course, one way to be in that lucky position is to find a group of people who aren’t being served by anybody else — the equivalent of an empty beach town before the season starts. That definitely works, but there might be drawbacks. There’s a good chance your prospects will be slack-jawed oglers. And there will be inevitable competition as the season heats up.
But there’s an alternative. It allows you to create a marketplace of one for yourself, even in the face of ostensible “competition.”
I’ve talked about this already a few times. It’s a trick known as helping your prospects experience a moment of insight.
There’s a lot more to be said about this topic. So I won’t do that here. But I am putting together a book about it. If you want to get notified when it comes out, click here and subscribe to my email newsletter.