Over the past few weeks, while looking over dozens of bullets written by A-list copywriters, I realized the best bullets have a hidden 2-part structure.
I think being aware of this can help anyone write more powerful bullets… and become a top-tier copywriter in general.
For example, one bullet by Parris Lampropoulos that had this structure was so powerful it became the headline for Parris’s entire promotion. And the promotion went on to beat the control.
I covered both parts of this hidden structure in today’s lesson of my bullets course. You could have gotten that lesson for free, had you been signed up.
But it’s still not too late. Because I’ll be covering other bullet topics in the coming days… including special cases of both of those “hidden structure” parts.
In case you’d like more info about my bullet course, or even to sign up, here’s where to go: