A few weeks ago, I offered a 24-hour disappearing bonus for previous and new buyers of my Most Valuable Email course. One of the people to take me up on that disappearing bonus was Al Donaldson, who wrote to say:
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I recently bought your MVE and I’d be keen to see the disappearing bonus offer (before it vanishes).
You asked for my opinion on the MVE course and I have to say I’m impressed. It’s a beautifully simple idea that has many layers to it. And, as you mention, there are an almost unlimited number of ways to apply it.
Thanks for laying it all out so clearly.
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Of course I’m telling you this to promote Most Valuable Email. But I do also have the slightest and lightest of practical takeaways for you.
I curse myself whenever I do one of these disappearing bonuses.
I always get dozens of emails to respond to, personally. And since I make a policy of responding to everyone within 24 hours max, it’s often a hectic, email-blizzard day.
But I noticed that, along with simple requests for the disappearing bonus, I also inevitably get testimonials coming in, like Al’s testimonial above. Maybe those testimonials would have come in time anyhow. Or maybe they wouldn’t.
The fact is, people often need that extra push, that extra bit of motivation, to tell you what they think of your products, particularly when that feedback is positive.
This is nothing more than the most fundamental direct marketing truth — that people often put off all kinds of actions, even ones they mean to take, even ones that align with what they want.
Engagement-baiting emails, the kinds I’m slowly becoming known for, are a very manual-labor way to give people that extra push.
But the testimonials that come in make it worthwhile.
Besides, even though I’m always a bit horrified to send out one of these emails and come back an hour later to see an inbox filled with replies I have to attend to, it’s actually very nice to get in direct contact with my readers.
But now back to Most Valuable Email:
There’s no disappearing bonus today.
But if this course is something you’ve been meaning to buy, you might as well get started today.
If I do offer any disappearing bonus in the future, it will be yours if you want it, since I always make all disappearing bonuses available to previous buyers also.
And you will have that much more of a head start. Most Valuable Email is most valuable because of what it gives you if you use it, not because of the $100 I will get paid.
Besides, you might just like to prove me and every other direct marketer wrong. You might like to take action on something positive today, of your own volition, and not wait until tomorrow, next week, or next year, even without the whip of a deadline or the future pacing of certain ruin and misery that awaits you if you don’t.
If that’s the case, then here’s where to go: