In software development, a field in which I spent the salad days of my life, there’s a meme known as the Iron Triangle. It’s about how software is developed, and it says:
“Fast, cheap, good — pick two”
Yesterday, I fielded interest in a new offer, “Work alongside me to launch or build up your list via paid traffic.”
In a nutshell, I’m about to start building up a new list via paid traffic. And if you like, you can work alongside me to launch or build up your own list… follow the same process I’m following… plus get my feedback and input on your ad copy and lead magnets etc.
I got a good number of people expressing interest in that.
But inevitably, I also had a few people write in, saying they are not sure if they have the money.
To which I thought up a kind of Golden Triangle of Success, similar but different to the Iron Triangle above. The Golden Triangle says:
“Time, effort, money — pick two”
This is similar to the Iron Triangle — because you pick any two for guaranteed success. One will not do.
But it’s also different to the Iron Triangle because this is about requirements on inputs, rather than constraints on outputs.
In other words, pick two — or three. You can have all three corners of the Golden Triangle.
But what if you don’t?
What if you don’t have the money corner, specifically?
No shame in that. Was a time when I was in the same situation. You can get up and out of it with enough effort and time.
On the other hand, if you’re simply not sure whether you have the money to invest in an asset like an email list, then the Golden Triangle of Success might give you a different way to look at your situation.
In any case, if you’re interested in the offer I made yesterday, to work alongside me to build up your list, write in and let me know. I want to hear your situation and get your feedback as I decide on the final form of how this will work.