The End of Marketing and the Last Mail

If you want to get influence and become famous in the near future, I have a strategy you can start using today.

Let me set it up by telling you about Francis Fukuyama. He was the 90s version of Jordan Peterson. A sober academic… who somehow exploded into the high heavens and became an international celebrity.

But unlike Peterson, Fukuyama did it without the help of YouTube. Instead, he did it with a book called The End of History and The Last Man.

In that book, Fukuyama prophesied that there be some standing here (meaning 1992, when the book was published)… who will not taste death before they see liberal democracy ruling the world.

That seems a bit naive today. We got empires like China and Russia on the ascendant… we got huge corporations, controlling more power than most elected bodies… we got the Taliban flag, hoisted over Kabul once again.

But whatever. That’s how it goes with predictions. Most predictions, even by experts or otherwise smart people, end up ridiculously off the mark. In fact, a reliable way to get a laugh is to bring up stupid past predictions:

“The cinema is little more than a fad. It’s canned drama. What audiences really want to see is flesh and blood on the stage.” — Charlie Chaplin, 1916

“There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.” — Albert Einstein, 1932

“Everyone’s always asking me when Apple will come out with a cell phone. My answer is, ‘Probably never.'” — David Pogue, The New York Times, 2006

No matter. Francis Fukuyama became a star by making a bold prediction. And so can you.

Because like kicking the cat, predictions give us a feeling of control in an out-of-control world. And as the singularity nears… and as the fog over the horizon continues to get thicker, limiting our field of view with each passing month… we as a society feel more and more need for dramatic, outlandish, and yet believable predictions.

That’s why I keep making my ongoing prediction about the end of marketing. Or at least the end of classic-style DR marketing, with its flashing neon signs and blaring warning sirens.

My personal bet for the future is on influence instead of persuasion… insight instead of desire… and breakthroughs in print instead of salesmanship in print.

So make a prediction. Even if it ends up being proven wrong. That’s my free idea for you to start building influence today.

I have more such ideas inside Influential Emails, the training I’m offering right now. In fact, I got got to thinking about this prediction stuff because of my “12+4 Most Influential Emails.” This is one of the free bonuses inside my current offer.

This free bonus contains 12+4 emails, including one which influenced me more than any other email I’ve ever gotten from a marketer. The email was all about a prediction. And the crazy thing is, the prediction didn’t even come from the marketer who wrote the email.

Instead, it came from somebody else… writing in another format, years earlier.

That’s the power of influence, and of influential writing.

The initial idea stuck around… lived on in somebody else’s head… made its way into my head… and I will now be passing it on to people who join my Influential Emails program.

Perhaps that will be you. Or perhaps not. But if you’d like more info to help you make that decision, I predict you’ll soon find it here:

https://influentialemails.com/