“My new husband is disabled, yet he manages to wear me out every night”
… I’m sitting in a busy cafe, full of other expats, because my cleaning woman Flor has taken command of my apartment.
A few moments ago, I was discreetly and quietly digging through the Facebook ad library, looking for what I knew I would soon find.
And I did — a 7,730-word ad, which starts with a teaser:
“Her groom ran away from wedding to pursue his first love. Heartbroken, she randomly found a disabled man who was also abandoned to get married. Unexpectedly, he turned out to be a billionaire!”
This Facebook ad goes on for two chapters of dense literotica, before informing me that “Available chapters here are limited, click the button below to install the App and enjoy more exciting chapters.”
Sure enough I did click, a website opened up, and the above line, about my new disabled husband and his nightly staying power, blared out of my laptop speakers and throughout the cafe, as I scrambled to find the mute button.
So now, rather than raising my eyes from the keyboard and meeting the curious gaze of all the other cafe goers, I am focusing intently on writing this email.
I don’t know the full story of this ad or the business behind it. Maybe it’s some sort of scam.
Or maybe it’s just what it says it is:
A mobile app with a subscription for literotica books… which is being sold via dozens of Facebook ads that run for 5k+ words each.
I bring this up because last night, during the interview I did with Travis Speegle on list building via paid traffic, a question came in:
“Do you feel that attention spans are getting shorter and marketers have to get more sophisticated and learn ‘vsl’ or video ads for more engagement?”
Attention spans aren’t as short as you may have been led to believe.
And video ads are not required for anything, though they can be a good option for many tyings.
More generally, the eternal truth still holds. You reap what you sow.
If you create advertising inviting people to be distracted, gullible, greedy, scared, cheap — or to consume pages and pages of disabled billionaire literotica — that’s what you’re going to get.
On the other hand, if you create advertising inviting people to be good customers or email list subscribers, well, it works in that direction also.
And on that note:
This week, I’m promoting Travis Speegle’s MyPEEPS course, which gives you the core of Travis’s ~20 years of media buying and list-building experience for a one-time investment of $495.
Travis actually walks you through, in real time, how he creates ads in Facebook and what he puts in them to get the right kinds of people onto his email lists and the list of the big DR clients he accepts as clients.
Plus, if you get MyPEEPS via my affiliate link before this Sunday at 12 midnight PST, I will also include a bonus, which I’m offering for free, only this once, and which I would normally charge $500 or more for.
The free bonus is that I’ll ride shotgun as you build up your own list following the process in MyPEEPS, and give you my copywriting feedback and marketing input along the way.
For the full details on how this will work, or to get MyPEEPS and my free bonus as well: