“Thousands of sales have been lost, millions of dollars worth of business have failed to materialize, solely because so few letter-writers have that knack of visualizing a proposition — of painting it in words so the reader can see it as they see it.”
— Robert Collier, The Robert Collier Letter Book
This entire week, I’ve been promoting my “Win Your First Copywriting Job” workshop, which kicks off tomorrow. This is the last email I will send to promote it before I close the cart down tomorrow at 6pm CET.
So rather than letting a single possible sale fly out the window like a loose dollar bill in a gust of wind, let me paint a few pictures in your mind:
First, the picture of you nodding with understanding as I explain how I regularly won 4- and 5-figure copywriting jobs… with a 3-sentence application… and a few targeted samples of my work.
Then the picture of you sitting at your laptop… crafting your own targeted samples… having a lightbulb moment… and working it into your copy.
Then me looking over your shoulder in virtual space, and saying, “I like this part a lot, and here’s how to make this part even better.”
Then you nervously clicking “Send” to email your application and samples to this amazing-sounding copywriting opportunity, which seems out of reach, but you never know…
And finally, your heart beating as you read a reply that says, “Hey thanks for applying to my job. I loved the samples you sent in. It seems like you could be the perfect fit. Do you have time to get on a call tomorrow to talk in more detail?”
That is, imagine all of this IF you choose to take me up on my workshop offer.
Or of course, you can choose to do nothing at all.
In that case, the word paintings will be different.
So imagine walking the streets alone, trying to keep warm while cold wind blows inside your jacket to your ribs and then it starts to rain… scrounging around for loose change in your pockets so you can maybe collect enough for a single coffee… and wondering to yourself, “Had I only taken up John’s workshop offer that one Friday, would I have a well-paying copywriting job right now, instead of being cold, lonely, and without the change for a coffee?”
Ok, maybe that’s a little melodramatic. But dollars are at stake for me… and a momentous life-changing proposition is at stake for you.
So if you want warmth and a jumpstart to your copywriting success… rather than loneliness and cold, empty streets… then have the knack of acting in time, before this offer disappears out the window: