“It’s easy to give lip service to, as well as to try to be entertaining about it… but it’s really a very serious point. And the people I’ve been around, who really have the Midas touch when it comes to money, they’re really very good at this.”
— Dan Kennedy, Wealth Attraction for Entrepreneurs seminar
The ancient Greeks believed in a goddess named Nemesis. Her role was to punish people who’ve had an excessive run of unbroken good luck.
The Greeks knew, just the same as every other people in history has known. Just the same as you know right now:
You can’t have an infinite run of good luck.
Maybe. Not unless you make your own.
I talked a couple of times in the past week about Joe Sugarman. And I’ll keep talking about Joe, because there’s a lot more to the guy than just the hundreds of millions of dollars he made with his orange-tinted BluBlockers sunglasses.
One thing was that Joe saw every problem as an opportunity.
For example, one time when he ran an ad in the WSJ, selling a calculator, Joe screwed up. The price in his ad was cheaper than retail. The manufacturer was furious.
“I have dealers all over the country calling me and complaining,” the manufacturer screamed at Joe.
“Don’t worry,” Joe said, “I’ll fix it.”
So he ran a second, smaller ad announcing the mistake, raising the price, and giving consumers just a few days to respond at the old price. The new ad outpulled the original ad.
That’s what Dan Kennedy is talking about above. People who have a skill for making money — like Joe — have really quick recovery when something bad happens.
After all, everything can ultimately be some kind of opportunity, they figure, and looked at in the long-enough term, all news is good news of some sort. Might as well see that sooner rather than later.
Sounds impossible?
Last year, I decided to try this idea out for a week.
“Have quick recovery,” I told myself. “All news is good news.”
As I made that decision and wrote it down in my journal, I felt an unpleasant sensation, like I got hit by a big wave. Something was wrong with me physically, and I felt like I might suddenly pass out. I have no idea what happened, and it was gone the next moment.
Normally, if something like this happened to me, I would get concerned, maybe hesitant, maybe look for signs something else bad is about to happen.
Instead, this time, I just shrugged my shoulders, smiled, and got curious. “What good is going to come of this?” I wondered.
Try it yourself. It’s liberating. Plus you might have good ideas come from it. You might even make some money that you wouldn’t have made otherwise.
Make the decision, right now, that for the next week, whenever something seemingly bad happens, you will remind yourself that something good will come of this. You might not see it yet. But what are some ways it could happen?
Maybe it will happen by you signing up to my email newsletter. Or maybe not. Only one way to find out.