So I went to an elite techno party last night. I’m not a fan of techno or a fan of parties, but it was illuminating.
A techno party, I found out, is a bunch of white people, wearing sunglasses at night, stiffly feeling the beat, and furiously stomping the ground.
There was a local DJ who got things moving, and then the main act came on. The crowd — maybe around a thousand people — went wild. Since I am not a part of the techno world and I can’t understand the music at all, I found that incredible. And that’s what I want to share with you today.
Most people — myself included, and perhaps you too — can’t really fathom how many human beings there are in the world right now. The fact is, whatever you do, however bizarre, there are people out there in every city of the world who will gladly line up, give you their money, and defer to your authority for a while.
Of course, I’m not just talking about techno or music. This same thing happens in marketing or any other business too.
People are looking for entertainment… for an authority… for somebody with a unique voice. That can be you.
I’m not saying it will be easy or immediate. But right now, all around the world, there are people who would love to became a part of your audience — if only you start writing, creating, or producing something.
Speaking of which:
I’ve got a daily email newsletter. It’s mainly about persuasion and marketing. Sometimes about techno. In case you’d like to try it out and see if it’s the kind of thing you want in your life for a few minutes each day, here’s where to sign up.