Today is the last day to sign up for my Daily Email Fastlane workshop, which means it’s TIME:
TIME to feature bits of self-serving feedback I’ve gotten from readers who have already signed up.
I have one such bit below.
If you read on, you will see it serves my purposes perhaps all too well.
Still, it might just be worth reading for your own self, because it does also illustrate a deep marketing truth.
Yesterday, I got a message from Ashley Gainer, who is a copywriter, former journalist, and current host of the Copy Chatter podcast.
Ashley had signed up for Daily Email Fastlane, so I wrote her to ask what her situation is in regard to daily emails, and how I can make the workshop as useful to her as possible.
Here’s a part of what she replied:
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I’ve been sending a daily email to my list for 2+ years. Your “takes” on the how and why of copywriting and marketing in general are often so different from what I normally see with the chest-thumpers — I want to know more about your approach.
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Ok, so now that I’ve slipped in this bit of self-serving feedback, maybe you can read it again and see that deep and obvious marketing truth:
If you want people to buy from you, even products that are kind of vague and mysterious like Daily Email Fastlane, then make sure you talk different from other people out there.
I don’t mean just talking all ungrammatical or doubling down on your own slang.
I mean fundamentally having unique things, different things, surprising things to say.
Easier said than done, right?
How in helminth do you come up with different, unique, surprising things to say, particularly every day?
Good news:
That’s one of the commonalities I’ve found among three successful daily emailers I will be using as case studies inside Daily Email Fastlane.
Honestly, I’m dissecting what these guys do as much for myself as I’m doing it for you.
Because if I could only have five fundamentals of human psychology as applies to marketing and copywriting, one for each of the fingers of my left hand, then contrast would be one of them. In fact it would be the thumb.
That’s why during Daily Email Fastlane, I’ll go into this “talk different” topic, and give you a practical technique I’ve seen used by all three of these daily emailers to say something unique as often as they like.
Daily Email Fastlane is happening tomorrow night, live on Zoom, at 8pm CET, with a replay if you cannot attend live.
But the deadline to sign up is today, Wednesday, less than 12 hours from now, at 8:31pm CET. If you’d like join me and find out how to talk different: