During yesterday’s Write and Profit call, which I host every Thursday night, I got a question from one of the members, Tom Grundy.
During the day, Tom works as a high-powered banker in London.
But once night falls and the moon comes out, Tom howls as a sign that his transformation is beginning. He sits down at his computer. And he starts to write one of his very good daily emails, to promote his personal brand as a self-development and career coach.
Right now, Tom is considering taking a mindset workshop he is currently giving live to his colleagues at Lloyds Bank, and turning that into something he could offer to his list as well.
He’s considering it… but he’s not decided yet. As he asked me:
“How should I think about testing the idea first by asking my list if they’re interested in a training like this in the first place. When would you test first rather than just launch the offer?”
It’s a good question. My thoughts are these:
It makes sense to simply launch an offer if 1) it won’t cost you anything to do so or 2) you want to create the offer for its own sake.
For example, my upcoming promo training — still don’t have a better name than that — fits both of these criteria.
This training will be delivered live, and won’t cost me anything to launch. If nobody signs up, I don’t have to spend any time, money, or effort preparing it or delivering it.
But the fact is, I will prepare it and deliver it even if I’m only doing so for myself.
That’s because this training has value to me long term — as a template for my own work, as a potential future product to sell, as a way of getting consulting or even DFY clients, if I can find that needle in a haystack.
On the other hand, it makes sense to test out an offer idea if 1) it will cost you to launch it and 2) you don’t want to just create it for its own sake. This is also the case if you have multiple good options for a new offer to create.
For example, I’m considering creating a little ebook or lead magnet to talk about the FREE Formula I describe in part 3 of my Age of Insight training.
The content is largely already there. Still, it would take me some more time to pull it all together, polish it up, and provide extra examples. Also, this FREE Formula idea is hardly the only thing I could create to work as a lead magnet.
So over the next couple of days, I’ll run some ads to see if the thing has any legs, or if it doesn’t, like a viper waiting in the grass to spring on me.
So there you go:
I’ll have more info on the promo training for sure, and maybe a better name, soon.
I might also have more info on FREE Formula soon. Or I might not.
And now you know why, and maybe that can help you if you too are considering launching a new offer.
Meanwhile, I can only point you to the one lead magnet I currently have.
This lead magnet has worked very well for me for years now. It’s brought and continues to bring in a small but steady and valuable stream of new leads, many of whom have become great customers.
If you’d like to get it yourself: