We interrupt our scheduled programming of teasing the launch of my new 10 Commandments book to bring you an important and inspiring message.
This message was posted in my Daily Email House community by one of the members, Vanja Kovacevic.
Vanja went from a high-powered IP lawyer career to being a life and career coach. As part of building up that new venture, Vanja realized she had to do some marketing for herself.
A couple weeks ago, she decided to start sending daily emails. And the result, in Vanja’s words:
===
I started DEH with a small list of mostly family and friends that had been inactive for about three years. Two months into DEH, I finally started sending daily emails to this list.
None of these people use email or content marketing in any way, and I know that some of them are allergic to receiving emails too often. Three emails in, I asked them to opt into daily emailing. I got 4 opt-ins. And my mom.
So far, I only have a subscribe link on my LinkedIn, and my microlist grew to 18 people.
Yesterday, I sent my 16th email since then, and someone on my microlist bought my energy healing session I was writing about the other day. Yay!
I’m just now realizing that this is actually possible for me too. Feeling super motivated to keep going and get better at it.
===
I once made a list of common elements in all the areas of my life where I’ve actually gone on to have success.
I found three common elements. One of them was an experience of an early win.
Since then, I’ve been recommending to people to orchestrate an early win for themselves. Do whatever you can to make sure it will happen. Usually, that means celebrating the stuff that you’ve accomplished, that’s under your own control.
Did you set up your email software? Did you write up your first email? Did you send it out?
Great, each of those is a victory to celebrate.
Such small, reachable, but important milestones give you a sense of control and progress. Marking them makes it drastically more likely you will keep taking the subsequent steps that lead to eventual big success.
At the same time, sometimes fortune smiles on you. Sometimes you get a big early win that would make even an established expert smile.
As Vanja’s case shows, it’s possible to get a proper sale, even with a “microlist” of only 18 people (including mom), and after just 16 days of daily emails. (And yes, I followed up with Vanja, and it wasn’t her mom who bought.)
Is something similar possible for you too? That’s really for you to decide and to prove.
One thing’s for sure. It will only happen if you take those first initial steps, however small. And if you want my help and guidance along the way: