I used to prepare to escape. Away from the office job. Away from the 40-hour workweeks.
But I didn’t experience real freedom until I started preparing less — a lot less.
For example, yesterday I crafted a new offer, with no preparation, in just about two hours from start to finish. With a little luck, it should earn me enough money to cover all my expenses for the next month, maybe longer.
What’s more, I’m going to ask you to send me $197 dollars for this offer, even though it won’t cost me more than a few minutes of my time to fulfill it. And I’ll try to make it so irresistible that you’d be a darned fool not to do it.
After all, why should you care if i make a $197 profit for a few minutes’ work if I can show you how to make a lot more — in just the next week, and in every week after that?
I’ll tell you about the offer in a second. But first, let me address the strange sense of deja vu you might be feeling right now.
Because what you’ve just read is the reworded lead to Joe Karbo’s Lazy Man’s Way to Riches ad.
It’s a famous ad. There is a lot in there. A lot I didn’t see when I first read it. And even a lot I didn’t see for many years after.
For example, here’s one thing always gets me:
In the fifth sentence, Joe admits he’s selling something. Even though he’s formatted his ad to look like a neutral newspaper article.
And then in the seventh sentence, he reveals the price of his offer — and that the price is entirely unrelated to his cost of fulfillment.
It’s a great pattern interrupt.
Because most marketers try to lull you into buying. They think if they hold off long enough, they can hypnotize you so deeply that you won’t mind when the pitch comes.
The trouble with that is, all of us are becoming increasingly sophisticated.
It’s very hard to fool modern consumers into thinking they are not reading an ad when they in fact are.
And people’s reactance to ads — leading to perfectly good sales messages getting tossed out on sight, marked as spam, or simply browsed away from — has never been higher. In fact, it’s increasing.
Which is why it can make sense to disarm your prospect’s skepticism right away — by admitting you are selling something, and maybe even revealing the price.
Which brings me to that $197 offer I mentioned up front.
It’s for my “Win Your First Copywriting Job” workshop, which kicks off this Friday.
Like I said at the start, I used to have an office job. I’d sit there each day, lusting after the kind of freedom I have now. To work when I want… where I want… and as much or as little as I want.
And still, to have as much money as I need.
Fortunately, I was tossed out of my office job and into my first copywriting gig without too much time to prepare, doubt myself, or try to line up everything perfectly.
But perhaps you’ve had the curse of too much time. Perhaps you’ve been studying maps of the terrain… digging your escape tunnel… and waiting for the perfect moment to make your break.
And waiting.
In that case, my workshop might be what you need to escape for real.
The workshop is not a “Lazy Man’s Way to Copywriting Riches.”
But if you’re willing to do some work… and if you have a couple basic requirements satisfied… then I can help you open the cell door and take that first step through it. All within the next week.
For more info: