Back when I was sexually illiterate — and by that I mean, back when it took me a minimum of two months of “hanging out” to maybe take a girl to bed — well, back then, I knew a guy named James.
James and I spent enough time together that I began to notice an uncomfortable thing he always did.
In any group of people, assuming there were any girls around, James always made some offhand sexual comment. Perhaps a fragment of a bizarre story that happened to him between the sheets. Or how he didn’t have a lot of time to cheat on his girlfriend before she came back from vacation. Or just about some impressive breasts that were passing by.
Like I said, I always found these comments uncomfortable. Tacky. Unnecessary. Why would James say these things?
Well, I now know. But this isn’t a pickup newsletter. Instead, it’s a marketing newsletter, so let’s talk marketing.
Specifically, personal branding.
Yesterday, I watched an eye-opening video on YouTube. It’s called Villains in Wrestling: The Art of Making People Hate You.
The video is great. Fun. Full of detail and story.
And it tells you the exact steps these TV entertainers take to become hated. And course, why they do it. In the words of Gorgeous George, the first TV wrestling heel and somebody who influenced Muhammad Ali, James Brown, and Bob Dylan:
“People will pay to see someone shut your mouth. So keep on bragging, keep on sassing, and always be outrageous.”
Gorgeous George was a star on par with the biggest entertainers of his era, including Bob Hope and Lucille Ball. He was paid obscene amounts of money, and he single-handedly made television into the entertainment medium it is today.
And that’s the connection to my story with James above. James had a pretty girlfriend, and from what I saw, plenty of quick success with random other girls on the side.
Fact is, there are proven ways to take girls to bed quickly, which have nothing to do with making more money or having six-pack abs.
Likewise, there are proven ways to grow a personal brand people will pay for, which have nothing to do with giving away more value or being helpful and friendly.
Maybe these ways make you uncomfortable. Maybe you’re all about expanding your comfort zone… but not if it means being hated or being tacky.
Your choice. But the knowledge is out there. And, speaking personally, that YouTube video on wrestling villains is worth a watch.
One last point:
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