Tomorrow evening, at 8pm CET, I’ll put on the Water Into Wine workshop with a few people.
This is the last email I will send about this workshop. I’ll take the remaining time to talk to people who’ve expressed interest and any who might still do so.
One thing I’ve heard in these conversations is that people default to a few set ways of positioning their offers.
Sometimes those default, set ways work.
Other times they don’t, or they fatigue after a while.
But people are stuck with their existing positioning ideas, and cannot see new opportunities.
This reminded me of the most popular TED talk of all time, by Sir Ken Robinson, a British expert on education.
Robinson used to live in Snitterfield, England, the birthplace of John Shakespeare, the father of William Shakespeare. Says Robinson:
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Are you struck by a new thought? I was. You don’t think of Shakespeare having a father, do you?
Because you don’t think of Shakespeare being a child, do you?
Shakespeare being seven?
I never thought of it. I mean, he was seven at some point. He was in somebody’s English class, wasn’t he?
[the crowd laughs]
How annoying would that be?
[more laughter]
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Robinson’s point in that TED talk was that we all have loads of creativity, but we have it beaten out of us in school.
Well, maybe not beaten out of us, just beaten into hiding.
So yes, you had ample creativity once, and you probably have ample creativity still.
And creativity is one option for repositioning your offers like I’ll be describing during tomorrow’s workshop.
But creativity is not required.
I’ve gruesomely dissected this method of repositioning to take the creativity out, and to make this a step-by-step process you can follow.
It will still require testing and some work, but it won’t require superhuman creativity — just the right knowledge of magic, and that’s what I’ll give you.
Assuming that is, that you’re on the workshop call tomorrow.
Again, this is the last email I will send about it.
If you’re interested, the only way to get in is to first write me an email and express interest.
It might make sense to hit reply right now, so we can talk and see if this workshop is a good fit for you.