I was just listening to January’s issue of Steal Our Winners, where Rich Schefren somehow gets top marketers to share what’s working for them right now.
So today I listened to a guy named Seth Greene, who is new to me but apparently has deep roots in the Internet marketing community.
Seth made a throwaway comment that I thought was very valuable. And since it was a throwaway comment, and not the main topic of the presentation Seth was making, I think it’s ok to share here.
In a nutshell, Seth revealed how he gets free consulting from high-paid experts.
High-paid? Like who?
Like Russell Brunson, the face and CEO of ClickFunnels. Russell charges $10,000 for lunch (“to pick his brain,” according to his site) and $1M if you’d like him to get up out of his La-Z-Boy and build a funnel for you.
Those rates might sound outrageous, but they make sense. Because Russell’s ClickFunnels did $100M+ in 2020, and is valued at over $1B. In other words, this guy’s time and expertise is valuable.
And yet, Seth got two separate consulting sessions with Russell for free. Seth got to ask all sorts of questions that were relevant to his own success… and had Russell thinking hard to come up with the best and most valuable answers.
And maybe I didn’t mention this enough, but this consulting was all free. So how did Seth do it?
Easy. He invited Russell onto his podcast.
This is a new spin on the value of a podcast I had never thought about. Maybe it’s new to you too, and maybe it’s something you can use starting today.
“Yeah right,” you might say. “Even if I had a podcast, which I don’t because who would listen to me, how would I possibly get Russell Brunson on my show?”
Well, that’s a part (just one part) of what Seth shared in his Steal Our Winners segment, which is titled, “How To Recruit A Cult Of 50 Evangelists To Promote Your Brand For Free.”
Make no mistake. Seth’s system will take work. And it will take time. But it’s doable for anybody, even if you don’t have authority, charisma, or a deep budget.
And I think that if you head over to Steal Our Winners now and sign up, you can still get the January issue, and Seth’s presentation inside it. In case you’re interested, here’s the link: