Two days ago, after my email about Gary Halbert’s “crucial bullet secret,” a reader named Bob wrote in and asked:
“If you don’t mind, care to share any new-ish wellness-related bullets or ads that you like?”
I got to thinking a bit. And a newish sales letter popped into my mind. It doesn’t have any bullets… but it does have fascinations, embedded and then revealed in the copy itself.
One of the fascinations hidden in this sales letter illustrates what I call the “Rollie Hall bullet amplifier.”
This is not a new technique, by the way. A-list copywriters have been using it for decades… and it’s all based on a fundamental quirk of human nature, which people have been exploiting for millenia.
Do you want to know what the “Rollie Hall bullet amplifier” is? Unfortunately, it’s something I only revealed inside my bullet writing course, which is going on right now. If you’d like more information about this course, or even to sign up (it’s free, after all), take a look here: