I’ve been writing sales copy for clients for almost six years now. I tell you this fascinating fact for two reasons:
First, because I often worry that I should be further along than I am.
Don’t get me wrong. I do ok.
And in many ways, I’ve achieved the ideal of the life that I once wanted, back when I first heard you could make a living writing sales letters while sipping mai tais on the beach… with no other assets than a laptop and a bit of how-to knowledge available for free online.
(It turned out to be more involved than that. And I figured out along the way that I can only stand the beach for about 3 days a year.)
So I do ok. But the fact remains:
When I compare myself to the people who are really at the top of the copywriting game — both in terms of success and writing ability — well, then my throat gets dry and my hands get cold and I feel the blood drain out of my face.
Which brings me to the second reason for today’s post:
A while back, I read an article by a guy named Rob Allen, titled How To Become An A-List Copywriter In 3 Levels.
Rob had a podcast called Kings of Conversion, or maybe he still does, where he interviewed successful copywriters. He himself is a successful copywriter, though from what I understand, he is not somebody you would call an A-lister yet.
And yet, Rob wrote up an interesting description of the copywriter journey. I found it useful and reassuring. You might find the same.
Rob’s article breaks down where people tend to be, in terms of mindset, success levels, and skills, based on how many years they’ve been in this field.
It’s surprisingly accurate in describing my career so far… and I’m hopeful it will be a good predictor of things to come.
Like I said, you might find Rob’s article useful, and perhaps also eerily on point. In case you’re interested, here’s the link:
https://kingsofconversion.com/how-to-become-an-a-list-copywriter-in-3-levels/