I sat down just a few minutes ago, my hotdog + espresso soup at the ready, and I watched 8 minutes of:
* A hot girl putting a live fish down her sweatpants
* A man walking up the side of a 30-foot light pole
* A motorcyclist’s head falling off
* Pigtails being cut by office scissors and meat cleavers
* Cheating wives and husbands caught in the act and running for cover
* A leech up somebody’s nose
The backstory is all these videos were produced by Network Media, a video content mill that’s gotten 200 billion views on Facebook and Snapchat over the past two years.
200.
Billion.
Let me repeat that number so that it perhaps has a chance to sink into your brain. If each of those video views were a hotdog, that means that you and everybody else on the planet would have eaten 25 Network Media hotdogs each over the past two years.
Network Media was started by Rick Lax, who looks a little like a young Mickey Rourke.
Lax has a law degree.
But Lax’s primary passion was never law. It was always magic.
Lax wasn’t popular as a kid. To make things worse, he never could quite make it at the highest levels of the magic business.
He was apparently hurt to be excluded even from this community of misfits.
So Lax went outside the magic establishment, and started posting videos on Facebook, iterating, optimizing, and cranking out content. At first, his videos showed magic tricks. Later, they showed random stuff Lax figured out to be popular.
It got so Lax’s Facebook videos were easily getting 100 million views each.
Lax started to monetize his videos with Facebook’s “paid creator” ad share as soon as that became available. Immediately, he started making six figures a month.
What’s more, Lax realized the demand for his bizarre videos, which applied his insights from magic, was endless. So he brought on more people, often broke actors and singers, who were making minimum wage before Lax found them.
Lax turned many of his anonymous content creators into millionaires. By late 2021, Lax’s Network Media was pulling in $5 million a month across all its different videos.
I’d like to tell you more of Lax’s story, but I’ve just finished my hotdog + espresso soup and my time is up. So I’ll make you an offer instead.
Check out article below. It’s where I learned about Rick Lax and his $5M/month viral video business. The article contains lots of titillating facts, plus some useful techniques.
In fact, if you read the article below, you can find out why almost all of Lax’s video feature something surreal, such as tampons in the fridge or a dirty hairbrush as part of a cooking video.
Maybe that will even explain why I’m eating hotdogs in espresso sauce as I write this email.
So my offers is, read the article below, find out the technical term for this “tampons in the fridge” technique, sign up to my email newsletter, and then write me an email to tell me the name of this technique.
In return, I will share with you something else interesting, valuable, and related. It’s something that I might share with my entire list down the line, but that I will share with you first, and for certain, if you only take me up on my offer.
In case you want to do that, here’s the link to get started: