It’s 6:45pm as I write this, which means it’s about 8 hours later than I normally write these emails. I’ll tell you in a sec why that’s significant.
But first, let me tell you why I’m writing so late:
I’ve spent much of the day wandering the streets of Budapest, my once-adopted but then renounced home.
I lived here for 11 years but then left. This trip is the first time I’ve been back in over 4 years.
The last few days were all about meeting up with old friends.
Today is my last day. I spent it by doing a full tourist circuit, up to the renovated City Park, with its new hot air balloon and its convex garden-covered museum of ethnography… and then, via the oldest metro in continental Europe (1896)… up to the Castle District with its panoramic views of the various bridges over the Danube right below.
Oh, and when I stopped in along the way at different Starbuckses to order my decaf latte, I used my faded but still passable Hungarian and kept introducing myself as János. Nobody realized I’m not a local.
All that’s to say, it’s been a nice and nostalgic day.
But now it’s night. And night is when I find it impossible to write anything sensible or quick.
In fact, I have no idea how I can possibly tie the above Budapest opener with any kind of offer I sell, except to say that I was so strapped for ideas for this email that I started rooting around my journal for this newsletter… and going far, far back.
So far back, that I found that I had still not announced the winner of the “Influence my Simple Money Emails course” contest, which I ran back in July, before I released the course.
For that contest, I asked readers to write in and tell me what has them bothered when writing simple sales emails. What they would like to learn, and why they haven’t been able to learn it yet.
The best such response — as chosen by me — got a free ticket to my 9 Deadly Email Sins training, which cost $100 to attend.
So let me do what I should have done months ago:
The winner — fanfare please — of the “Influence my Simple Money Emails course” contest is Richard Terry, owner of Accolade Kitchen and Bath, a construction and remodeling company in St. Louis, Missouri.
Richard won himself the free ticket to the Email Sins training by writing in with the following:
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I’m told that a sales email should be in a story format that tells the story about the client’s fears, concerns, what keeps them up at night etc. Your product or service should solve your prospects problem. My challenge is not being creative enough to produce these emails on a consistent basis with relevant content.
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Even though I didn’t announce Richard as the winner publicly until now, I gave him access to 9 Deadly Email Sins when I put it on.
I also used his comment a guiding light when I actually the Simple Money Emails course.
My goal for the course was to demystify email copywriting, and show that writing effective daily sales emails is not a matter of unusual creativity — but a matter of preparation, and a willingness to follow a few simple rules, which I laid out in the course.
In case you’d like to write sales emails on a consistent basis, but you have not been able to, then my Simple Money Emails course can help you get started.
I even included the 9 Deadly Email Sins training as a free bonus.
If you’d like to get the whole package now, go here: