A couple days ago, I asked readers what subscription or continuity offers they be payin’ for. I got a number of responses to that email, featuring some familiar offers, and some that are entirely new to me.
For example, a long-time reader from Czechia wrote to tell me about a mastermind he signed up for last month, centered around a “Czech copycat of Russell Brunson.”
“Copycat!” I hear someone saying. “That’s rrreprehensible!”
And yet, this Czech Russell Brunson is clearly seeing success. This made me think back to the real Russell Brunson’s mentor, Dan Kennedy. Dan likes to share the following quote, attributed to McDonald’s CEO Ray “Killer” Kroc:
“Creativity is over-rated. Most business success comes from doing boring, diligent work. From developing a system that produces consistent results and sticking to it.”
Developing, I might add, or swiping…
Anyways, my long-time reader from Czechia finished his message about Czech Russell Brunson by saying:
“I am interested in seeing if you are cooking some continuity of your own, maybe not a postcard this time around 😂“
That’s very on point. I am cooking up — or more like shopping for ingredients for – my own continuity offer.
I want to make this new continuity offer, well, continuous.
Instead of having 10 people sign up and stay signed up for two months each, I’d rather have one person sign up and stay signed up for 20 months.
Also, I want to cook up this new continuity offer sooner rather than later, simply because I am impatient.
Enter my 3rd Conversion training, which I announced in a bit of a hurry yesterday, without much fanfare, buildup, or teasing.
The promise for this 3rd Conversion training is that I will show you how to make your paid info products — whether courses, memberships, or paid newsletters — more likely to be consumable and enjoyable, with the goal of turning one-time buyers into long-term repeat customers.
(Hence, 3rd Conversion.)
I can tell you honestly, I am putting on this training as much for myself as for you.
I’m thinking about all the ways people have gotten me to stick around and consume their products… as well as techniques I’ve used to achieve the same, wittingly and unwittingly, in my own info products like Most Valuable Email and Copy Riddles.
After some pondering, I managed to group all these techniques into three broad categories. Using the analogy of a restaurant, these categories map broadly to 1. Kitchen 2. Table Service 3. Ambiance.
In each category, I have several specific techniques in mind, each backed with a few case studies.
Frankly, I might not be able to cover all this in the 3rd Conversion call on Thursday, not without violating my own rules of consumption. I’d rather make the call more enjoyable and useful than to comprehensive and nausea-inducing.
But I can promise you that, if I don’t decide to cover all the techniques I have in mind on the call itself, I’ll get them to you afterwards, most likely in some written format.
And in case you’re wondering:
Some of the techniques I have in mind would no doubt be familiar to you if you could see them now. Others, on the other hand, are almost sure to be new.
Frankly, even one or two of these techniques, whether you know them or not already, would instantly make your existing products more consumable and enjoyable for buyers.
That means that, if you were to implement just one or two of these techniques right after the call on Thursday, you could reasonably have a few extra sales by existing buyers by the end of the week. That’s likely to be worth hundreds or thousands of dollars right away, and probably, much more down the line.
And yet, I’m pricing this 3rd Conversion training at $100.
I’m offering it at this firesale price is because my primary goal is just to pull all this information together, and to do it now.
My secondary goal is to get feedback live from people once I share these techniques on the call. Maybe that will be you as well.
Last I can tell you that, if I ever make this training available again, it won’t be as a recording of this workshop… but as a proper course for $500 or more.
The 3rd Conversion call will happen this Thursday at 8pm CET/2pm EST/11am PST. There will be a recording which I will send out after the call, though if you can make it live, you and I both are sure to benefit more from it.
If you’d like to sign up for 3rd Conversion now, here’s where to go: