I read an article recently about controversial Hillsdale College.
I no longer live in the U.S., and I avoid places online that talk about culture wars, so I’d never heard of Hillsdale before.
It appears to be a kind of Charles Xavier’s School for Gifted Youngsters, except “gifted” in this case means conservative-leaning, Christian, and proudly American.
Even though Hillsdale was founded in 1844, its influence has expanded dramatically over the past 20 years. Just one example:
Ron DeSantis, Florida governor and the non-Trump face of the Republican Party, said he would not hire somebody from his own alma mater, Yale, but would hire somebody from Hillsdale.
Hillsdale is not the only conservative-leaning college in the U.S. There are dozens or maybe hundreds of others.
So why did Hillsdale become it, rather than any of the other places?
The article I read says it was all down to the guidance of Professor X himself — real name, Larry Arnn, the President of Hillsdale College. It’s Arnn’s vision and his tactics and his strategies that have made Hillsdale the new conservative cultural beacon.
It took different measures to get there. But money of course was important.
During Arnn’s tenure, annual contributions to Hillsdale have increased sevenfold, including from many people who never went to Hillsdale. And it’s on this topic that Professor X revealed his secret for getting money from strangers:
“You don’t get money by asking for it. You get money by showing them what you do.”
Perhaps you say that’s obvious. And I’m sure the deans of all those other conservative-leaning colleges, which were left behind in the dust by Hillsdale, think it’s obvious also.
Anyways, the topic of my email today ties in intimately to the topic of my Most Valuable Email course.
If you have gone through MVE, the connection will be obvious. It might be obvious even if you have not gone through MVE.
But if want to make sure, or simply would like to hear me explain in more detail how I write Most Valuable Emails and show you how you too can write this type of email yourself, then you can find my “pull back the curtain” offer below: