Parker Worth

The best writer on the Internet?

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There musta been something in the water last week.

First, I exchanged a couple 1:1 emails with Derek Johanson of CopyHour, about a potential JV deal. At the end of of our exchange Derek wrote:

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I LOVE your emails.

Literally the only daily emailer I read anymore. I’ve un-subbed from everyone. I don’t know how you do it daily. haha

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Then I sent out one of my regular daily emails and I got a reply from Parker Worth.

In case you don’t know Parker, he is “just a guy with a neck tattoo,” as per his Twitter bio.

In reality, Parker is quite a bit more than that. He’s got an online audience of over 70,000 people spread across Twitter and LinkedIn and his email list, and in just two years, he’s built a 6-figure business on the back of it, teaching people how to write online.

Parker simply replied to my email and said:

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John,

I’m convinced you’re the best writer on the internet.

Happy holidays

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Then I was on a mastermind call with marketer Travis Sago, somebody I have learned more from over the past couple years than anyone else, and somebody I’ve promoted to this list multiple times.

At one point, Travis said to his mastermind folks:

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I’ll brag on Johnny B. [that’s me, by the way].

Johnny B., when he sends affiliate promos, he brings a buncha people in.

He’s a micro influencer. He’s a big fish in a small pond. That’s all I am too.

But you’ve got these very, very rabid people, and they’re very responsive, because they’re not Mr. Beast and they’re not Grant Cardone. They’re very responsive and a lot of their little ponds will drive so much fucking traffic it’ll blow your fucking mind.

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I’m telling you this because well, much like milk, endorsements and social proof are best used fresh.

Also, to show you that, as I’ve been claiming, I have the attention and trust of some influential marketers and business owners in my little corner of the Internet, many of whom read these emails every day.

Also, because tomorrow is the grand and dramatic start of my “I endorse YOU” auction.

This is in fact the last email I will send out before the auction starts.

I’ve been talking about this auction for what seems like an eternity. And yet I’m still getting questions about exactly where and how this auction will happen.

The details are the following:

1. The auction will kick off tomorrow at 6pm CET/12 noon EST/9am PST.

2. It will happen inside my Daily Email House community.

I will create a new post to lay out exactly what’s on offer to be auctioned off.

Bids will go as comments under the post. If you are a Daily Email House member, you will be able to bid, if you so choose, by posting your bid as a comment as well.

3. The auction will go on for as long as it has life.

I have had a few dozen people express interest in bidding in this auction. Let’s see who actually will bid, and for how long.

Since I am offering to transfer my own credibility to you (as for my credibility, see above), and since I am guaranteeing the winning bidder to make all his or her money back, I am hopeful of brisk business. But as I wrote yesterday, success is far from certain, and in fact, the road is treacherous.

4. I’ll have a free bonus for you if you make any kind of a bid, even if it’s just $2. The goal is to make this auction fun and lively for as many of my readers as possible.

5. Oh yeah, there will also be a pool party. Did I mention that? I recently moved to a new apartment. I now have a pool. On my terrace. The dimensions are ridiculous (enough to maybe fit a fridge inside, and not much else) and it’s more trouble than use to me. But I have a pool.

Would you like to join me for the pool party? If so, again, doors open tomorrow at 6pm my time. Here’s where to go:

https://bejakovic.com/house

Why Parker Worth has got me beat in email marketing

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Back in January, I got a message from Parker Worth that said:

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I just did a list swap with Chris Orzy.

Was wondering if you’d be down to trade lead magnets?

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In case you don’t know Parker, he is “just a guy with a neck tattoo,” as per his Twitter bio.

In reality, Parker is a bit more than that. He’s got an online audience of over 70,000 people spread across Twitter and LinkedIn and his email list, and he’s built a 6-figure business on the back of it, teaching people how to write online. And most impressive:

Parker has done it all starting in 2023, in under 2 years.

I replied to Parker to say yes to his offer of a list swap and… five months later, here we are, finally getting it done.

What to say? Parker lives in Brazil. I live in Spain. I guess we’ve absorbed the wrong things from the local cultures.

Anyway, the reason why I introduced Parker by talking about how short he’s been in the game, and yet how well he’s doing, is that nobody gets results like this without being systematic and strategic about it.

I know whereof I speak, because I myself am anything but systematic and strategic.

I like novelty. I like to improvise. I like to prove to myself I can do something and then move on to the next thing. It’s the only way I can live long-term, but it’s got its downsides. For example:

The first 2 years of this newsletter, from 2018 to 2020, in the same time that Parker built up an audience of 80k people and sold $250k worth of stuff, I managed to build up an audience of 100 people, and I earned precisely 0 dollars from the 100+ emails I had written to that mega-list.

That’s ok. It worked out for me in the end.

But my point is that maybe Parker has something worthwhile to teach you (did I just manage a pun), specifically, how to be more strategic and systematic when it comes to email marketing.

Enter Parker’s 3-Minute Email Template.

Parker wrote an email once that made him money. So he ended up reusing it over and over. It has made him tens of thousands of dollars since.

He has given this email to others. It has made them tens of thousands of dollars as well.

Parker has turned his email into a template, along with couple real-life examples, and has recorded a video explaining the psychology of why it works, if you really wanna go that deep.

He’s giving it all away if you sign up to his list below.

Yes, sign up for the profitable email template.

But really, sign up to Parker’s list for a different perspective than you might get in my own emails, one that can make you more strategic and systematic about what you do, so you can get to success with your newsletter or email list more quickly than I did with mine.

Here’s where to go:

https://bejakovic.com/parker

How to keep your readers from feeling cheap, cheated, or used

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I got an email yesterday from Parker Worth, whose online profile describes him as “just a guy with a neck tattoo.”

Maybe Parker’s a bit more — he’s got an online audience of over 70,000 people spread across X and LinkedIn and his email list, and he’s built a nice business on the back of it, teaching people how to write online.

Parker is apparently reading my new 10 Commandments book. He wrote in to say:

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Loving the book so far man.

Super refreshing especially in the age of AI Amazon garbage.

Will give it a solid review once finished

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On the note of AI garbage, a telling story:

While doing research for this book, I was looking for articles that discuss the use of misdirection in the movie The Sting, which I reference a few times in the book.

Not only did The Sting win the 1973 Oscar for best original screenplay (and Hollywood screenwriters are one of the disciplines I profile in my book) but the movie is a realistic depiction of how con men used to play the “big con” (and con men another group I profile in the book).

So while looking for something on the use of misdirection in The Sting, I found a 2,000-word blog post, published in mid 2024, that discussed exactly this topic in depth.

At first, the blog post seemed highly relevant to what I was looking for and had me nodding along.

Gradually a few small tells started to show — odd discrepancies with character names and plot twists from the actual movie, which I’ve seen a bunch of times and know well.

Finally, as the blog post recapped the climax of the movie as it never happened, I realized this was completely made up AI garbage, which had nothing new or unique or even true to say about what I was interested in. Realization made, I cursed at my laptop for a few minutes and made particular note of this blog to make sure I never come back there and waste my time again.

Point being:

You can fool some of Bejako some of the time, but you can’t fool all of him all the time.

I’m not sure what my point is beyond that except to say, these days, it’s more important than ever to give people something that feels real.

This is not new with AI. It started long before, with the ability to automate your communication (via things like email autoresponders), and even before that, with mass media that allowed one person to speak to thousands at the same time.

None of us wants to feel cheap, cheated, or used.

That’s why I spent so long doing research for my tiny new book, reading dozens of other books, watching hours and hours of obscure videos on YouTube, digging through 100-year-old newspapers, and thinking up how to integrate my own real-world experiences from my past and present careers of writing sales copy, picking up girls on the street, and selling myself to prospective clients on sales calls.

I discarded ten times the material that I finally deemed was actually good enough to include in the published version.

That’s ok. I believe all this research and prep are a major reason why I’ve heard from so many people, like Parker above, who tell me that they love the book. If you would like to see if you might love it as well:

https://bejakovic.com/new10commandments