Overdeliver

Magic vs. money in daily emails

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A couple days ago, I prompted my readers for input on a new course I’ll put out, Simple Money Emails, about writing simple emails that make sales. I even offered a reward for the most useful question.

I got lots of good replies. I also picked the winner of the contest, and I’ll announce who it is in a few days’ time.

Meanwhile, let me tell you something that you might not find interesting, or maybe you will:

Most of the questions I got I will be addressing in Simple Money Emails. But a few… I will not.

For example, I got a surprising number of people writing in and basically saying, “How can I do something creative, exciting, novel with my email copy?” A few quotes:

“I always struggle to come up with creative ideas for call to actions.”

“Sometimes I think the emails I write are almost all the same.”

“… it’s true that you can get stories from day to day, but I’m looking for something more magical than that.”

Creativity, self-expression, and novelty can happen as a result of writing a daily newsletter. But they are far from the primary or even secondary goals of Simple Money Emails.

The primary and the secondary goals of Simple Money Emails are 1) making a sale today and 2) doing so in a way that people will still read tomorrow.

If self-expression or magic happen as a result, it’s incidental. The good part is, the sales you make, and the chance to make more sales tomorrow, can soothe an occasional lack of magic.

And now, a confession:

This email that you are reading right now not what I would call a Simple Money Email. The reason is that the opening, what you read up to now, doesn’t do any kind of a job setting up the offer that’s about to come.

I told you the above story because I wanted to. Because it’s on my mind. Because I felt like writing it down.

The offer below has nothing to do with it, and in fact, it might contradict what I just said.

In spite of the poor job I’ve done selling the following offer, you might still want to get it. That’s because it’s frankly the best deal in the entire direct response marketing universe.

​​Here’s the deal:

1. Go buy Brian Kurtz’s book Overdeliver at https://bejakovic.com/overdeliver. It costs $12.69 on Kindle.

2. Then go to https://overdeliverbook.com/ and put in your Amazon order number from step 1 above.

3. You will then unlock a treasure trove of free bonus material, most of it not available anywhere else, at any price.

I once calculated that the stuff inside the Overdeliver bonuses adds up to $5,133.64 in value, based only on what the various items last sold for. But the real value is much greater than that, or at least has been to me, if you actually apply the ideas inside.

By the way, the first link above is an Amazon affiliate link. Not because I’m hoping to earn the $2.37 in commissions that this email is likely to make, but because I want a chance to track any sales that might come.

If you’re curious why, I will explain it in a couple days. But for now, if you don’t yet have it, I strongly recommend Brian’s Overdeliver above and the bonuses it comes with.

It’s okay to open this email

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Here are some intimate facts about my personal life right now:

I have two friends visiting and staying with me. Two nights ago, the three of us went out to dinner. The food wasn’t great. But it sure was toxic.

At least that’s how I explain the sudden onset of nausea and high fever that hit me a few hours later, when I got home and went to bed.

Each time I turned between the sheets, I thought I might throw up. I also burned feverishly throughout the night, and got almost no sleep.

I spent most of the following day on the couch, taking cat naps, only eating paracetamols to bring my body temperature back into normalish range.

Maybe you say this doesn’t sound like a typical case of food poisoning.

Maybe you are right.

But what still makes me suspect the dinner was that within another 24 hours, I was completely fine.

No more fever. No more frightened stomach. Nothing except a little lingering tiredness.

In fact, I was so fully fine that by the end of that second day I considered going to the gym.

Sure, I wasn’t thrilled at the idea. I hardly ever am. But I felt guilty at already missing a day.

“I will do it,” I said to one of my friends, who was sitting on the couch next to me. “I will go to the gym.”

This friend, a dominant Turkish girl, looked at me crossly.

“What! Don’t go to the gym. Your body needs to recover. Besides, you didn’t really eat anything for the past 24 hours. You need fuel if you will go to the gym!”

I smiled and nodded at how right she is. I concluded that I should follow her wise advice and skip the gym. Which was convenient, because it’s what I wanted to do all along.

You might see how this story lends itself to persuasion and influence. As Dan Kennedy likes to say, “There is power in issuing permission slips.”

Speaking of which:

I found that bit of “persuasion slip” wisdom on the bottom of page 47 of a huge 270-page document called,

“Dan Kennedy’s Million Dollar Resource & Sample Book”

I don’t know how much Dan originally sold this “Million-Dollar Sample Book” for. But I do know that it’s available for free as a bonus to Brian Kurtz’s very affordable book Overdeliver.

But in case you are quickly backing away from me right now, let me reassure you:

You might legitimately feel that buying Brian’s Overdeliver, and getting access to a few metric tons of high-quality marketing advice in the form of bonuses, has both its good and bad sides.

The good side is that it’s clearly an attractive offer. Brian’s book costs something like $12. And the bonuses that Brian gives away have sold for tens of thousands of dollars.

That’s the good side. The bad side is that:
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Almost certainly, you already have a mountain of good marketing advice sitting on your laptop right now, unconsumed, unloved, and unimplemented.

If that bothers you, I can telly you that I have the same. I have a ton of marketing content I have paid for but still haven’t done anything with.

Even so, I still encourage you to check out Brian’s Overdeliver collection.

In part, that’s because it is such a valuable hangarful of information. And because it is such an incredible deal.

And also, because I will make it easy for you to get value out of Brian’s offer. Here’s the deal:

1. Get Overdeliver

2. Get the bonuses using the form on Brian’s page below

3. Open up the Dan Kennedy Sample Book and go to page 47, where it says “There is power in issuing permission slips”

4. Send me an email, with the sentence immediately preceding that “permission slips” sentence

I will then tell you the most valuable and interesting thing I have personally learned out of that entire 270-page sample book, and possibly out of entire Overdeliver collection. Because I have gone through the entire massive collection, each part of it, and I have taken notes.

So here’s the link to get started. ​​Go ahead. ​​It’s okay:

https://overdeliverbook.com/

Kanye shows you how to win the sticky message victory

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Last Sunday, Kanye West appeared alongside Reverend Martin Short at the 18,600 seat Lakewood Megachurch in Houston, Texas.

Kanye was there to give testimony. He announced the arrogance and cockiness that people know him for is now in the service of God.

At one point, Reverend Short asked Kanye to speak about worshiping fame and money. To which Kanye replied,

“It’s like the Devil stole all the good producers, all the good musicians, all the good artists, all the good designers, all the good business people, and said, ‘You gotta come over and work for me.’ And now the trend, the shift, is going to change. Jesus has won the victory.”

Did you catch that?

Did you see how Kanye instinctively crafted a sticky message?

Rather than talking about vanity, and fame, and riches, all of which are abstract concepts that the mind can’t really latch onto, Kanye wrapped them all up in a single, crystal-clear, memorable character:

The Devil.

Which brings to mind an action-packed and high-value talk I heard by a guy named Fred Catona. Catona, who called himself the “father of direct response radio advertising,” was a high school gym teacher who first made a small fortune by selling Philly cheesesteaks by direct mail.

​​Somewhere along the way, Catona figured out the power of radio for driving traffic to his cheesesteak business. He then launched a little agency to help grow other businesses through direct response-style radio ads.

Catona’s giant breakthrough came around 1995. A guy named Jay Walker called Catona up, and asked for his help in launching a little startup in the travel space.

​​Catona took the job on. He hired the cheapest relevant celebrity he could find (an out-of-work William Shatner), and started running radio ads. 18 months later, thanks in large part to Catona’s radio ads, that little travel startup had a valuation of $20 billion. It’s still around. It’s called Priceline.

Anyways, Catona once gave a talk about his experiences and the lessons he’s learned from his massive radio campaigns. One thing he said is that you should always ask yourself, “Who is your enemy and what does he do?” Your enemy doesn’t have to be a competitor. It can simply be a way of doing business or living life, like Kanye illustrated in his testimony above.

Anyways, Catona unfortunately died a few years ago. But his talk is worth listening to. And even though it was part of Brian Kurtz’s $2,000 Titans of Direct Response, you can watch it for free once you get a copy of Brian’s Overdeliver book.

​​The book is apparently on sale now, and you can get it for $10 and with free shipping. And along with the Fred Catona talk, it’s got about $1,213 worth of other bonuses, including some rare direct marketing gems you can’t find anywhere else. In case you want to find out more, here’s where to go:

https://overdeliverbook.com/