On October 12 1960, Nikita Khrushchev took the podium at the UN General Assembly. Khrushchev was a short, round, combative guy. He was also the First Secretary of the Communist Party of the Soviet Union, and one of the two most powerful men on the planet.
“Mister President of the Assembly,” Khrushchev shouted in Russian, “you must bring these proceedings to order! What the previous speaker just said is completely false! He is a stooge! A lackey! A toady of American imperialism!”
Khrushchev then took off his left shoe. He started to bang it full force on the podium. “I refuse to have the great name of the Soviet Union blackened in this way!”
Well, I’ve just taken off my own left shoe. And though you can’t see me, I am ready to start banging it on my desk.
For the past two days, I’ve had a hidden offer at the end of my posts. The offer is for you to sign up to get my free “How to write bullets” email mini course. Here’s a bit of what’s inside that course:
* Halbert’s crucial bullet secret (almost unknown among copywriters) (email 4)
* How A-list copywriters stab you in the heart, and then twist the knife (email 3)
* What never to omit in a bullet. Never. (email 1)
* The #1 technique for bizarre bullet mechanisms. Take a piece of paper and write these 5 words across the top. (email 9)
* How women can write more exciting bullets (even if the source material is boring) (email 7)
* Genuine weird payoff bullets (email 11)
* A simple 3-hour “trick” which 100% makes your bullets better (email 13)
I put out this free mini course only once before, last January. Eventually, I expanded it significantly, made it interactive, and turned it into my Copy Riddles training.
So here I am now, shoe in hand, giving you a chance to bring your own proceedings in order, and get the original free course. Today. The last day it is available.
You’ll have to sign up to my email newsletter first. And then, you will have to write me an email to ask to be put on the free bullets email course. If you’re willing to jump through all those hoops, here’s where to get started.