News item one:
A few days ago, I got a text message that said, “You’re off the waitlist! You can now download Artifact.” So I did.
As you might know:
Artifact is a new service built by Kevin Systrom and Mike Krieger, who founded Instagram before selling it to Facebook for $715 million. Their new project, Artifact, is something like TikTok, except not with video, but with text content.
News item two:
Just this morning I read that Meta, aka Mark Zuckerberg, is developing a new decentralized social network. Details are scarce, but what is known is that the new network will also be text-based.
Not-a-news item:
If you’ve been reading this newsletter for more than a few days, then you know I am wary of late-breaking internet opportunities. I like to get my late-breaking opportunities from books, preferably books that have been aged and cured for at least a few hundred years.
At the same time, even I find it undeniable that tectonic plates have been shifting for the past few years, with surface effects becoming visible maybe today, and for sure tomorrow.
Facebook is aging. Google search is terrible. AI now produces filler content better than 90% of professional content writers.
That’s what’s been rumbling underground for years. What will the surface effects be?
“Sovereign Man” Simon Black has this concept of a “Plan B” — a strategy for when shit hits the fan, which also benefits you if things just keep inching along as they always have.
I’d like to suggest to you a kind of inverse of Simon Black’s Plan B. We can call it Bejakovic’s “Plan Horse.”
Plan Horse is to find a new opportunity to latch onto, but in a way that you will come out ahead whether the opportunity drops dead or delivers as hoped.
Because you will eventually get to the inn if you just keep taking step after step along the highway. But you will get to the inn much faster and easier if somewhere along the way, while you’re walking, you “find yourself a horse to ride,” as Jack Ries and Al Trout put it in their book Positioning.
So keep reading this newsletter, because if I come across any interesting text-based opportunities, I might let you know about them.
Meanwhile, I continue to promote my Most Valuable Email. This course is really about taking those step-by-steps along the highway, while keeping an eye out for the galloping horse you can jump on the back of, Legolas-style.
Most Valuable Email is based on a fundamental of human communication and persuasion, one that’s been around for millennia. And yet, to many people in the Internet world, Most Valuable Email is a revelation. As freelance copywriter Van Chow said after going through MVE:
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I love this course, I bet some money to see if it still talks about boring stuff like AIDA or PAS. But I was surprised, I had never heard of this concept before.
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For a persuasion technique that will work both today and tomorrow, check out MVE here: