I checked just now. I first wrote about Alex Lieberman in this newsletter back in June 2020. Here are the first three sentences of what I wrote then:
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In 2015, Alex Lieberman started sending a daily email to 45 friends and classmates at the University of Michigan. Each email was empty except for a PDF attachment. The PDF was made from an ugly Word doc template, and contained a fun-to-read summary of the top business news for that day.
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That email described the beginnings of Morning Brew, a daily email newsletter about business news.
By June 2020, Alex had managed to grow Morning Brew to about $20 million a year in ad revenue.
Later in 2020, Alex sold a controlling stake in Morning Brew for $75 million.
After finding out about Alex Lieberman and how successful he had mad Morning Brew, I got kind of obsessed.
I’d long been interested in running a magazine-like email newsletter. And here was somebody doing it, and making millions off it.
So when I found out that Alex Lieberman was actually hosting a course, all about how to create a successful Morning Brew-like newsletter, I jumped on it.
The course was called Newsletter XP.
It was hosted and presented by Alex and Tyler Denk, who was employee #2 at Morning Brew and who is now the CEO of Beehiiv.
As you might know, Beehiiv is the email service platform that makes it easy to create a Morning Brew-like newsletter, and that’s currently used by newsletter successes like Milk Road (the biggest crypto newsletter)… the Rundown (the biggest AI newsletter)… and Arnold’s PUMP CLUB (the Gubernator’s personal newsletter).
Point being, Alex and Tyler have strong credentials for talking about newsletter success.
And inside Newsletter XP, they do so. They tell you how to create a newsletter if you want to succeed, and perhaps more importantly, how not to create a newsletter if you want to succeed.
Because there have been thousands or tens of thousands of newsletters launched over the past few years. But only a small fraction have become real businesses.
The secrets of the successful are within Newsletter XP.
The course doesn’t only feature Alex and Tyler.
It’s also got Codie Sanchez of Contrarian Thinking (8-figure business, wrote about her a couple days ago)… Max Tcheyan of Puck News (40k paid subscribers at $16/month, $70 million valuation)… Kendall Baker (Axios Sports, ~500k subscribers)… and a bunch more people who have been behind the biggest newsletter success stories, totaling hundreds of millions of dollars in value.
I first wrote to the people at Beehiiv last summer, and asked to promote Newsletter XP then.
I didn’t hear back anything.
I wrote again. Still nothing.
But I was not deterred.
I kept following up.
Eventually they agreed.
The hook was in! Now that they agreed to let me promote Newsletter XP, I asked to have a discount over the regular price. Because why else would anybody buy now?
Since they had already agreed to let me promote, they agreed to the discount as well. Commitment and consistency for the win.
So starting tomorrow, and ending Monday, Feb 25, at 12 midnight PST, I will be promoting Newsletter XP, at a substantial discount over what it sells for normally.
If you are interested in starting a big-success newsletter, you will want to read my emails starting tomorrow.
And if you’re not interested, you still might want to read my emails, because I will be sharing and teasing the best stuff I personally got this star-studded training.