Martin Luther was obsessed with images of the devil’s butt.
Luther was tormented, day after day, by the awareness of his sins and impurities.
He went to confession so often and confessed in such detail that his confessors grew angry.
Had Martin Luther been born today, there’s a good chance he would be diagnosed with obsessive-compulsive disorder, and medicated accordingly.
But because Luther was born in the right environment for his particular kind of crazy, he went on to become one of the most influential persons of the last thousand years.
Point being, a seeming weakness or fault can actually be a tremendous strength — in the right circumstances.
Yesterday, I promised to tell you one way you can convince your prospects that success for them is probable, and not just possible.
This is something I picked up in a talk by Rich Schefren. Rich said that one of the biggest things you have to do as a marketer is increase your prospect’s self-esteem.
And the way to do that is to take something your prospect doesn’t like about himself… and to twist it, so it becomes a potential strength.
“You say you’re obsessed with images of the devil’s butt? That’s actually a good thing. It means you’re on the lookout for moral weakness, which can help you and others from sliding into sin.”
Of course, you’re probably not selling to Martin Luther types.
But with a bit of thinking, you can show your prospect how his procrastination… or shiny-object addiction… or never following through… are just bad manifestations of a good kind of crazy inside him. In slightly different circumstances, the underlying positive characteristics would make him a success.
And how could he change his circumstances in the right way? The path to salvation is quick and easy. It lies in taking you up on your offer.
Here’s an offer that is sure to help you rid yourself of intrusive images of demonic behinds: I write a daily email newsletter. It talks about the fine points of persuasion and copywriting. And if you’d like to keep yourself far from the temptation to slack off in your learning about persuasion and copywriting, then click here to subscribe.