Yesterday, my friend Sam and I got into a rental car in Barcelona, drove across the Spanish-French border, and found our way into the small town of Narbonne.
There we met “Rebelpreneur” Gasper Crepinsek (whose ChatGPT Mastery I promoted earlier this year) and Gasper’s quite pregnant girlfriend Marie.
The four of us then got in line to be let into the “hottest restaurant in France,” Les Grands Buffets, which we had made reservations for many months earlier.
Like its name suggests, Les Grands Buffets is an all-you-can-eat circus. It only serves traditional French cuisine, and as much of it as you can stuff into yourself across 3 hours.
There was a “lobster waterfall,” oysters by the shovelful, and all the razor clams a body can handle.
There was suckling pig, beef, and lamb (all of which I had)… pressed-duck (which I didn’t)… and vol au vent, a pastry with veal sweatbreads (aka thymus glands, quite good).
There were $25 bottles of champagne that normally sell for twice the price at the supermarket.
At the end, this being France, there was of course cheese, in fact a selection from among 900 cheeses, which, according to the Guinness Book of World Records, is the world’s largest.
I also finished everything off with two trips to the dessert room, and loaded up on multiple slices of various chocolatey cakes, which I covered with a few macaroons as garnish.
By the end, our little group got kicked out because we stayed to the end and beyond.
At midnight, some 8 hours after the lunch, not having eaten anything else for the rest of the day, I went to bed. I honestly felt a bit queasy.
But it was worth it, and I would do it again. Actually, considering how long it takes to get a place at Les Grands Buffets, maybe I will book today for the next time. I could imagine that many other visitors feel and do the same.
And all that, is in spite of the fact that Les Grands Buffets is found in a third-tier city in an out-of-the-way region of France, in an ugly municipal building built in the 1980s that also houses a bowling alley and a pool, and has a skate park outside… and in spite of the fact that Les Grands Buffets effectively does no marketing.
That’s not to say that location is not important, or that marketing is worthless as a profession or a skill.
But even the best marketers know, in the words of the original A-list copywriter and scheme man, Claude Hopkins, that:
“The product, and the mental atmosphere you create around it, should be its own best salesman.”
And on that note, let me remind you of an unusual offer I made this week regarding my Copy Riddles program:
I’ll sell you the right to sell Copy Riddles yourself and keep all the money.
There are a lot of copywriting products out there in the world, but there aren’t a lot of great products.
Copy Riddles is one of the great products, both because of the results it delivers to customers (see my emails from yesterday and the day before for that), and because of the baked-in sellability of the course (see the sales page for that).
And now, if you like, you have the opportunity to sell Copy Riddles yourself.
If you have your own list, you can sell Copy Riddles to your list and keep all the money from every sale you make, from here till eternity.
If you want to create a little cold traffic funnel, and put some lower-ticket items up front, and then use Copy Riddles (a $1k course) as the “main course” that makes it likely your funnel is breakeven or better on day zero, you can do that — and keep all the money.
If you already have lower-ticket copywriting offers, and you want to put a proven higher-ticket upsell behind them, you can put Copy Riddles into your upsell flow — and keep all the money.
Or of course, if you are an enterprising guy or gal who is not afraid to reach out to others who have lists, cold traffic funnels, or offers that are in some way related to Copy Riddles, you can partner with them so they provide the flow while you provide a valuable new offer — and split the resulting money with them, however the two of you agree on it.
Along with the right to sell Copy Riddles and keep all the money you make, I will also provide you with the marketing that has sold this course for me in the past — emails, copy angles, social proof, and promo ideas that have worked.
If you’re interested, hit reply, and we can talk in more detail.