Kay Hng Quek

I’ll start off this email by projecting out some praise and admiration I’ve gotten in the past

by

Right about a year ago, I sent out an email with the subject line, “Send me your praise and admiration.” Best thing I ever did.

​​Here are a few of the lavishly praising and admiring responses I got to that email. First, from David Patrick, senior copywriter at Launch Potato:

“If John is behind anything, then I’m sure it’s going to be good. In fact, he may very well be the best thing to happen to America… at least when it comes to persuasion and influence! No, really!”

Second, from “The Eco-Copywriter,” Thomas Crouse, who went absolutely nuts and over the top in his flattery of me and the work I do:

“My inbox is bombarded with emails every day. But when I see one from John, I stop and read it.”

And finally, here’s one from Liza Schermann, the lead copywriter at Scandinavian Biolabs:

“John Bejakovic and persuasion. You can’t beat that. He made me like cats. Even though I used to hate them and they used to hate me. So he’s a great person to find out about a new product that’s about persuading stubborn prospects. Or cats.”

The reason I’m sharing such lavish praise and admiration with you is because I’m still reading a magic book I mentioned two weeks ago.

​​The book is called “Leading With Your Head: Psychological and Directional Keys to the Amplification of the Magic Effect.” It’s basically a guidebook for stage magicians about how to organize their tricks and their shows to maximize the magic, the fun, the show for the audience.

Here’s a relevant bit from Leading With Your Head:

“If we don’t draw attention to the magical occurrences, the effects may be weakened, or lost. The answer lies in analyzing your performance pieces to know when you need to direct attention to the magic. All other times you should be projecting out and relating to your audience, so they remember you.”

I hope that with all the projecting out and relating I’ve done so far, you will remember me tomorrow. Because now the time has come for me to draw your attention, and in fact direct it, to a bit of sales magic. Specifically, to my Most Valuable Postcard #2, which I am offering for the first and only time ever at a 50% launch discount, until 12 midnight PST tonight.

I started this launch two days ago with a message I got from copywriter Kay Hng Quek.

​​Kay went ahead and bought MVP #2 and wrote me about it yesterday. His message is below. Please read it carefully, particularly the parts about how MVP #2 “blew his mind” and how MVP #1 and MVP #2 are “probably the best $100” he has ever spent on marketing training:

===

Read it immediately, and how you tied everything together at the end just blew my mind. Obviously this demands a second or third read. Obviously I will learn so much more from that.

Ngl, I would have loved MVP #3, but I’m grateful I got to read at least MVP #1 and #2. Probably the best $100 I’ve ever spent on marketing training…

===

Again, the deadline to get Most Valuable Postcard #2 for 50% off the regular price is tonight at 12 midnight PST. But the only way to get this offer is to be on my email list before the deadline strikes. If you’d like to that, click here and fill out the form that appears.

Announcing: Most Valuable Postcard #2

by

This Monday, I got two probing questions from copywriter Kay Hng Quek:

===

1) From Copy Zone — “Sometimes that meant following somebody else’s A-Z system. That’s how I got good at meeting and talking to girls — after 30 years of being shy and pretty useless in that department.”

Ha, was this Rules Of The Game?

2) MVP #1 was so game-changing for me that I’ve been salivating at the fantasy of being sold card #2. Not so much a question then, but just an indication of demand.

===

The answer to Kay’s first question is no, it was not the Rules Of The Game.

The answer to Kay’s second question, or indication of demand, is this:

As you might know, last year I ran a subscription offer, limited to just 20 people, called Most Valuable Postcard. It lasted all of two months.

Each month, I sent a postcard from a new place with a short greeting and a URL. The URL took you to a secret website; there you would find my in-depth treatment of one fundamental marketing or copywriting topic for that month.

Subscribers loved the Most Valuable Postcard.

I hated it.

I hated walking around in the summer sun trying to find nice-looking postcards. I hated writing the postcards by hand, and I hated licking the stamps by tongue.

I hated the pressure of finishing up the actual content each month and making it great before the first postcards started to arrive.

I hated the fact that the postcards didn’t arrive reliably and that I had to resend many of them.

So I killed the Most Valuable Postcard off. Subscribers sighed and said they saw it coming.

But the core concept of the Most Valuable Postcard is something I find too valuable to let go. So I decided to write more Most Valuable Postcards, on no fixed schedule, and put them inside the members-only area of my site. While there are no physical postcard any more, the website content is the same format as before.

To start with, this past January I re-released Most Valuable Postcard #1: Nota Rápida. I got feedback on that like that “so game-changing” from Kay above.

Now I’m re-releasing Most Valuable Postcard #2: Ferrari Monster, again in the same format.

As you can guess, it’s a deep-dive into a fundamental topic. In fact, I make the case it’s about the essence of copywriting and marketing.

That’s a big claim. To back it up, I can say it took me three weeks of research — including a book about Hollywood marketing, a bunch of John Forde’s promos for Agora, and a science paper about strip clubs — to produce this 5-page postcard.

You can now get Most Valuable Postcard #2, and for $50 off, but only if you sign up to my email newsletter first. This is an offer only for people on the “inside.” To get there yourself, click here and follow the instructions.